by Dico Klaassen, on Feb 17, 2021 11:23:38 AM

Blog Dico Klaassen, SCRUM Master and Software Developer Introduction There are several ways to design a cloud-based data analytics solution. Today, I will be sharing a best practice that we …

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Topics:Google WorkflowsCloud FunctionsBig Query

by Maarten van den Berg, on Feb 17, 2021 11:18:55 AM

What is your role at Crystalloids? I have been working for Crystalloids since January 2017 working as a marketing analyst and developer for clients such as TUI, de Bijenkorf, lately …

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Topics:News

by Richard Verhoeff, on Jan 20, 2021 11:14:59 AM

Before I go into the reasons why it is important, what do we mean with streaming data? In the past, and currently still in use with a lot of businesses, …

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Topics:NewsStreaming DataStreaming Analytics

by Lotte Jonkman, on Jan 18, 2021 10:00:00 AM

Blog 3 out of 4: Training and evaluating the conversion model Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the …

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Topics:NewsMarketing Analytics

by Jan Hendrik Fleury, on Dec 17, 2020 9:03:27 AM

Everything changes doesn’t it? I have picked 10 technology and marketing trends to keep your eye on for next year Hyperautomation Developers growing influence on CIO’s agenda Multi- and hybrid …

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Topics:Google CloudNews

by Lotte Jonkman, on Dec 4, 2020 11:30:14 AM

Blog 2 out of 4: feature selection analysis Blog 1: capture the behavioural ‘rules’ that lead to your target Blog 2: feature selection analysis Blog 3: training/evaluating the model Blog …

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Topics:NewsMarketing Analytics

by Eva van Kempen, on Oct 26, 2020 3:06:17 PM

Martin Starting in March 2020, Martin joined the Crystalloids team as an intern developer. In his internship Martin has proven to be a skilled developer and he has joined our …

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Topics:News

by Tom Wamelink, on Oct 26, 2020 2:07:25 PM

Segmenting customers can help you know, understand and follow your customer by finding groups with similar needs and characteristics. Furthermore it facilitates democratising the customers through your organisation to become …

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Topics:NewsMarketing Analytics

by Lotte Jonkman, on Oct 26, 2020 2:05:19 PM

Blog 1 out of 4: capture the behavioral 'rules' that lead to your target The increase of digital advertising spend, the rise of competition in e-commerce, and the decline of …

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Topics:NewsMarketing Analytics

by Tom Wamelink, on Sep 28, 2020 1:31:52 PM

One of the nice features of Looker is the wide range of out-of-the-box building blocks to easily make dashboards. Recently, new Looker blocks have been introduced for Google Marketing Platform …

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Topics:NewsMarketing AnalyticsLooker