by Beata Blazskowska, on Feb 21, 2019 11:19:00 AM

Topics:Big dataTechnology

by Veronika Schipper, on Feb 14, 2019 3:40:22 PM

Whether you are working with data or not, you can now build a machine learning model without a single knowledge of Python. How? With Google BigQueryML. Designed for data analysts or marketers …

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Topics:GoogleBigQuery

by Veronika Schipper, on Feb 4, 2019 9:20:37 AM

Last week we attended the DDMA Data Dag 2019 in Amsterdam which was aimed at professionals who see a smart use of data as a factor to differentiate themselves. We …

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Topics:Marketing

by Veronika Schipper, on Jan 25, 2019 1:18:18 PM

Facts above opinions Nowadays, consumers can interact with your business from everywhere. Multiple touch points such as website, ads, email marketing, social media or loyalty cards contribute to a massive …

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Topics:Marketing

by Veronika Schipper, on Jan 17, 2019 1:22:12 PM

Last week we gave a bespoke Google Cloud workshop to the analytical team from Oogstonline to help them learn as much as possible about Google BigQuery and machine learning, both …

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Topics:newsBigQuery

by Veronika Schipper, on Jan 17, 2019 10:32:54 AM

CES 2019, the biggest consumer electronics show in the world, ended last week in Las Vegas and like every year, it showcased the latest innovations from audio, video, IoT, robotics …

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Topics:Google

by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:GoogleDigital MarketingCloudBig data

by Veronika Schipper, on Jan 1, 2019 9:00:00 AM

Amsterdam, Netherlands Crystalloids BV and Crystalloids Innovations BV jointly announce today that they are merging into one company to become a leading IT organisation focused on Google Cloud Platform and …

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Topics:news

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:Marketingnews

by Veronika Schipper, on Dec 4, 2018 4:38:08 PM

Although being relatively new in the cloud infrastructure marketplace, Google Cloud managed to establish a strong position next to the big players AWS and Microsoft. In the past three years, …

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Topics:GoogleCloud