by Veronika Schipper, on Jan 4, 2019 3:47:38 PM

Personalisation matters Segmentation and personalisation are becoming widely used terms in e-tail nowadays. Consumers want to see offers that are relevant to them when they are searching for a certain …

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Topics:GoogleDigital MarketingCloudBig data

by Veronika Schipper, on Jan 1, 2019 9:00:00 AM

Amsterdam, Netherlands Crystalloids BV and Crystalloids Innovations BV jointly announce today that they are merging into one company to become a leading IT organisation focused on Google Cloud Platform and …

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Topics:news

by Veronika Schipper, on Dec 10, 2018 4:48:59 PM

Crystalloids is actively contributing to the Data-Driven Marketing Association (DDMA) by sharing knowledge and resources. The goal of these efforts is to professionalise the data-driven marketing sector further and to …

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Topics:Marketingnews

by Veronika Schipper, on Dec 4, 2018 4:38:08 PM

Although being relatively new in the cloud infrastructure marketplace, Google Cloud managed to establish a strong position next to the big players AWS and Microsoft. In the past three years, …

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Topics:GoogleCloud

by Veronika Schipper, on Nov 27, 2018 2:28:49 PM

DataOps is one of the rising big data analytic trends in 2019, and it grows in importance. Data are becoming more complex, and organisations are looking for new ways to …

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Topics:Big dataAnalytics

by Veronika Schipper, on Nov 12, 2018 2:45:29 PM

Digital transformation (DX) is a widely used - if not overused- term in many corporations nowadays. Companies are being challenged to get answers to questions such as: How to create the …

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Topics:Technology

by Mustafa Bozkurt, on Nov 2, 2018 3:51:29 PM

Marketing literature on customer retention acknowledges the fact the best strategy to grow your customer base is not to lose any customers. But what is the best retention strategy? Here are …

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Topics:Marketing

by Veronika Schipper, on Oct 16, 2018 11:01:43 AM

We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We …

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Topics:GoogleMarketingCloud

by Veronika Schipper, on Oct 5, 2018 1:25:20 PM

Beata is a software developer at Crystalloids. She moved to the Netherlands five years ago and joined the company in April 2017. We asked her how the typical day of a …

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Topics:news

by Veronika Schipper, on Sep 28, 2018 1:13:11 PM

Google just released a BETA version of BigQuery scheduling. That means that you can now run jobs automatically at a certain period with a simple click of a button. Since …

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Topics:GoogleBig data