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Predictive Analytics enables a type of cross-pollination between Marketing, Sales and Credit Management, because the client insights generated by Marketing & Sales can also be used in the credit management process. In the end, the customer journey only ends when the client has used the product to his or her satisfaction and has paid the bill.

Marcel van der Marck and Ron Torrica (Assensia) are joining forces in the field of Predictive Analytics. Read the article on

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