For a couple of years now, Crystalloids is sponsoring Jaron Meijer, a Dutch kart racer.
Just as marketeers, kart professionals are relying more and more on big data analytics. Modern karts produce a massive amount of data about transmission, tire pressure, axle clearance, gas pressure and much more. Analyzing all this data makes it possible for drivers to adjust racing tactics in real time and gives engineers the opportunity to tune the kart in the best way possible.
Through big data analytics, driver and machine melt together into a winning team. Just like in marketing automation!