by Richard Verhoeff & Veronika Schipper, on Jul 18, 2019 1:37:56 PM

Nowadays, companies are faced with many options on how to collect and manage customer data. There are a lot of technologies that talk about a single customer view or 360 …

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Topics:Google CloudCustomer Data Platform

by Veronika Schipper, on Jul 15, 2019 9:25:14 AM

Marc has been working with Crystalloids for almost 13 years, which makes him the longest (and the first) Crystalloids' employee ever. We talked to him about his background, interest in …

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by Veronika Schipper, on Jul 2, 2019 2:22:25 PM

New vs. retained customer Gaining new customers is always exciting and brings a level of satisfaction to sales and marketing people. New customers are thrilled to receive a great product …

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Topics:Marketing Analytics

by Clemens Niekler, on Jul 1, 2019 10:14:00 AM

This month’s articles will deal with the exponentially fast growing topics of Artificial Intelligence (AI) and Machine Learning (ML). Did you know that Artificial Intelligence embraces many technologies and fields …

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Topics:AI and Machine Learning

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