Google Cloud
Google CloudWhat a data management framework is, and how to put one to work
Learn what a data management framework is, the core components it covers, the main models like DAMA-DMBOK, and how to put one to work.
Google CloudGoogle Cloud managed services for your data platform
Keep your platform secure and reliable with our Google Cloud managed services. A certified Premier Partner team controls your costs as your data grows.
Google CloudCloud-native development: building software designed for the cloud
Cloud-native development is a way of building and shipping software, not just hosting it. Learn about the practice and how we do it on GCP.
Google CloudGoogle Cloud Data Fusion: visual data integration at enterprise scale
Simplify your data integration. Learn how Google Cloud Data Fusion provides a visual, managed environment for building robust pipelines.
Google CloudCRM integration: connecting customer data that actually works
CRM integration done right connects your CRM to the rest of your data. Learn the approaches, the pitfalls, and how we build it on Google Cloud.
Google CloudIaaS explained: what infrastructure as a service really delivers
Read here what IaaS really delivers. Learn how it compares to PaaS and SaaS, and how to build a scalable Google Cloud infrastructure.
Google CloudHybrid cloud governance framework: practical guide to control
Learn how to build a hybrid cloud governance framework on Google Cloud. Gain control over security, costs, and compliance across your environment.
Google CloudGuide to enterprise analytics solutions for modern decision-making
Move beyond basic reports. See how to build enterprise analytics solutions on Google Cloud that are secure, scalable, and data-driven.
Google CloudReal-time customer insights powered by automated web search
Stop chasing trends manually. Learn how to build a Google Cloud foundation for real-time customer insights using automated web search.
Google CloudBreak down data silos for faster, smarter decisions
Stop technical blockages from slowing you down. Learn how to break down data silos on Google Cloud for faster, more reliable decisions.
Google CloudDigital first business: Building for customers and change
Move beyond the buzzwords. Learn how a digital first business uses a secure Google Cloud foundation to drive reliable, rapid growth.
Google CloudData maturity model: A practical guide to growth
Stop the hype and start building. See how a data maturity model helps you create a reliable, secure, and scalable Google Cloud foundation.
Google CloudCloud data pipelines: how to analyze vendor sites fast
Stop chasing marketing hype in cloud data pipelines. Learn how to audit the architecture and cloud costs to build a stable Google Cloud foundation.
Google CloudMastering the cloud data life cycle in practice
Build a reliable technical backbone. Learn how to manage the cloud data life cycle on Google Cloud for better security and scale.
Google CloudBigQuery Pricing: Build Smart, Spend Less
Stop overpaying for data analytics. Learn how BigQuery pricing works and find the right model for your organisation’s scalability.
Google CloudLegacy software modernisation: strategies for safer, scalable, and future-ready systems
Stop letting technical debt block your growth. Use legacy software modernisation to build secure, scalable, and resilient IT systems.
Google CloudCloud migration assessment: how to plan and migrate with confidence
Minimise risk and unexpected costs. A cloud migration assessment ensures your data and apps move to the cloud with strategic clarity.
Google CloudData Governance: Why Most Platforms Fail (and How to Prevent It)
Most data platforms do not collapse, they drift. Learn how governance prevents complexity, protects trust, and keeps your data platform scalable.
Google CloudWhy ‘Real-Time’ Data is Dangerous Without Governance
As data platforms move toward real-time architectures, governance becomes critical. Learn how faster pipelines change failure modes, risk, and system control.
Google CloudGCP FinOps: Designing Cost-Efficient Data Platforms That Scale
Optimize Google Cloud spending through effective FinOps and create data platforms that are cost-efficient as they scale.
Google Cloud6 Reasons to Move from Batch to Streaming Analytics
In this blog our CEO Richard Verhoeff is sharing his experiences on the what and how of streaming data analytics to become in control and predictable.
Google CloudData lake vs Data Warehouse: A Modern, Unified Approach
Explore the key differences between data lakes and data warehouses. Discover a modern approach using Google Cloud to maximize your data's potential.
Google CloudBigQuery Pricing Mastery: How to Save Up To 70% of Costs
Unlock cost-saving strategies for Google BigQuery pricing mastery. Learn to optimize storage, analyze data efficiently, and drive results.
Google CloudGoogle Gemini: Setting a New Standard in AI Innovation
Explore the innovative world of Google Gemini: Discover how this advanced AI model excels in understanding text, images, audio, and video.
Google CloudOvercoming Challenges in Customizing Google Analytics Reports
Customer wanted to include adContent dimension in GA custom reports, namely traffic and transactions tables. Transaction table had a problem.
Google CloudRFM Modelling: The Secret to Personalized Customer Engagement
RFM Modelling uses transactional data and purchasing behavior to group customer data by recency, frequency, and monetary value.
Google CloudGroup or Delete: Hashing Product Image Duplicates
An image library can get filled with duplicate images and assets, making it disorganized and cluttered. Image Perceptual Hashing is the answer.
Google CloudData Cloud Announcements at Google Next ‘22
If you missed Google Cloud Next ‘22 we went ahead and compiled the key highlights related to everything cloud including data analytics, AI, and BI.
Google CloudHow Tinyclues and Google Cloud deliver CDP capabilities marketers need
Tinyclues algorithms are designed to detect changes in consumption patterns in real-time. This allows marketers to find the right audiences during any time
Google CloudGet Ahead with Google Recommendations AI
Google Recommendation AI is a fully managed service which can be implemented even if you are not on the Google Cloud Platform.
Google CloudSix tips to pass your Google Cloud Architect exam
Six tips to pass your Google Cloud Architect exam
Google CloudHow to create a customer data model?
Creating a customer data model is one of the 5 foundations for creating a modern data stack. Learn how to use data as a valuable asset that can drive the best possible decision-making for any company.
Google Cloud5 Tips to Pass the Google Cloud Professional Data Engineer Certification exam
To get the Google Cloud Data Engineer Certification you need to be familiar with the technology. Here are 5 tips on how to prepare for the exam.
Google CloudBenefits of a Customer Data Platform (CDP)
A Customer Data Platform connects all applications for transactional and analytical purposes. Here are the benefits a CDP has to offer you.
Google CloudData Storage Solutions on Google Cloud
Choosing the right storage options is essential to yielding optimal results.
Google CloudSegmenting and activating audiences using AI in a Customer Data Platform
The implementation of an AI-based Marketing Engine in a custom-build CDP on Google Cloud Platform.
Google CloudCrystalloids achieves the Google Marketing Analytics Specialization - AGAIN
Google Cloud recently renewed our Partner Specialization for Marketing Analytics.
Google CloudData Lakes: what are they and how to use them?
What are data lakes and how to use them? Uncover the versatility of these data repositories, navigating structured, unstructured, and semistructured data.
Google CloudHow Diversity Boosts Teamwork And Collaboration At Crystalloids
At the workplace, we see diversity in the way we handle teamwork, deal with customers, handle conflict and it reflects the way we work.
Google CloudGoogle Cloud Premier Partner Status
Crystalloids are Google Premier Partners of Google that demonstrated their skills in the field of client revenue growth.
Google CloudHow a SCRUM team builds a customer data platform
A customer data platform takes care of combining and orchestrating all data within and outside of the organization.
Google CloudShould I bring my data and analytics to Salesforce? 7 Considerations.
Pros and cons of bringing analytics to Salesforce.
Google CloudThe End of Data Silos? How to Unify Your Data Warehouse and Data Lake
How to converge datamesh - lakehouse, datawarehouse, datavault.
Google CloudSeven Partner Expertises on Google Cloud
We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries.
Google CloudGoogle Cloud Dataprep: Speeding up data wrangling
In order to use meaningful data to make wise decisions, data needs to be collected and wrangled. Google Cloud Dataprep helps in this process.
Google CloudMaking Machine Learning easily available with SQL in BigQuery
Machine learning with SQL in BigQuery
Google CloudA best practice for collecting and publishing data in Google Cloud Platform in 3 steps
There are several ways to design a cloud-based data analytics solution. In this article, our Developer will share a best practice that can be used as the foundation of your data solution. In addition, it is a solution that only requires Google Cloud components.
Google CloudThe single constant factor is change: our 10 predictions for 2021
Everything changes doesn’t it? 10 technology and marketing trends to watch: Hyperautomation, Developers growing influence on CIO’s agenda, Security, EU and USA data sharing, user recognition, CDP's etc.
Google CloudQuality assurance - How does it work?
The second part of the quality assurance series focuses on describing how the monitoring dataflow works for data stored in Google BigQuery.
Google CloudThe process and best practices of maintenance in Google Cloud
The more visibility and maintenance there is in place, the easier it is to grow, innovate and save costs.
Google Cloud5 reasons to adopt DevOps and accelerate software deployment
DevOps helps to optimise the delivery of software and offer everyone within the organisation quality software and data products.
Google CloudHow to turn data insights into actions using Google Cloud and Looker
To become data-driven, it is essential to access the data quickly and easily. Discover how Google Cloud and Looker can enable this transition.
Google CloudComputer vision: today and tomorrow
Computer vision and Google Vision AI are already changing the way we see the world. What are the use cases today and is the future?
Google CloudGoogle Cloud Summit 2019 in Amsterdam was all about innovation
Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam.
Google CloudArtificial intelligence dominated the Crystalloids Hackathon
The Hackathon was a great way to challenge Crystalloids tech minds to use Google Cloud artificial intelligence stack in a fun way.
Google CloudFrom analysis to actions in seconds with Looker's data platform
Looker allows you to send out data to third-party applications so that you have a complete workflow between data analysis and marketing activation.
Google Cloud4 things to know about GDPR after Brexit
Whether you are doing business with the UK or you have data stored in the UK, here is what you should know about GDPR after Brexit.
Google CloudLooker joins Google Cloud and we are proud to be their partner
Looker announced to join Google Cloud and are proud to be partnering with both!
Google CloudHow Google ensures the safety of your data
Nowadays people are worried about the safety of their data with Google. While some already gave up on their right to privacy, others are fighting for it.
Google Cloud3 reasons why your business should transfer to the cloud
This blog depicts the three main advantages of the cloud and why businesses should move their workloads to it. Is the cloud good or bad and should businesses move to it or not? This blog will help you with your decision.
Google CloudGoogle Cloud Platform (GCP) - The ultimate overview
To everyone who is not yet familiar with Google Cloud Platform, we are going to cover the basics in a series of articles to introduce you to GCP. The overview of the Google Cloud Platform will be given in this blog.
Google Cloud5 examples of how Google Cloud helps saving our planet
In times of massive climate change, sustainable business is not only important but necessary. See here 5 examples of how Google Cloud is saving our planet with technology.
Google CloudNoSQL database explained
Choosing the right database might be difficult. In this article, we explain when to option for NoSQL database.
Google CloudTop 8 announcements from Google Cloud Next 2019
Google Cloud Next 2019 in San Francisco kicked off an announcement Anthos, a unique single platform for hybrid cloud development.
Google CloudGoogle uses artificial intelligence to transform the travel industry
With the recent redesign of Google Hotel and Google Flights booking tool, Google is critically disrupting the online travel industry.
Google CloudBest practices in data management to become customer-centric
Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals explains how they reached this goal by having their Google Cloud built by Crystalloids.
Google CloudBigQuery sandbox lets you explore BQ for free
BigQuery is now available for a free trial at no cost with BigQuery Sandbox. Discover how to get started and what the limitations are.
Google CloudWhat is data transformation and why it's vital to your analytics
Data transformation is essential to every business intelligence process, because when data is changed to more readable, the data analysis can be performed faster and with more accuracy than before affecting not only other people's job productivity but overall business decision making.
Google CloudHow we helped our client identify 6 million users
Our client's database contained 1 million registered customers and they needed our help to identify the users joining from the web so that they can use this information for further segmentation...
Google CloudHow to choose the right storage solution on Google Cloud
When using Google Cloud Platform for your data, you will need to consider various options for data storage. The best storage and database solutions can be determined by the type of applications and workflows you are running.
Google CloudNow you can schedule queries directly in BigQuery
Scheduling directly in BigQuery is now possible with a click of a button. No code required.
Google CloudThese world-known companies chose Google Cloud Platform
Google Cloud Platform is one of the youngest cloud players on the market, but they already managed to establish a good customer track record. Companies such as Spotify, Snapchat and recently also Twitter use GCP's products to run their applications faster than before.
Google CloudFace recognition is 99% accurate
Face recognition is used in various ways from catching criminals to finding lost children or uncovering digital thieves. It also opens new areas for creative marketing. Several advertising campaigns have been launched using this powerful tool to target the audience with the right message.
Google CloudPreparing Your Business for Voice Search
Voice search is changing the way people look for information. It is predicted that within two years, more than a third of all searches will be done via voice assistants. Is your business ready for this change?
Google CloudBigQuery Transfer Service - Importing your data in seconds
Want to use your double click data with BigQuery but no idea how to import it fast and without knowledge of code? The BigQuery Transfer Service makes this possible. The service allows you to easily load your data from different sources like DoubleClick, Youtube and AdWords.
Google CloudHow can companies consume cloud services in a secure way?
This week McKinsey released an important report called Making a secure transition to the public cloud.
Google CloudCES 2018 - Google Assistant is everywhere
Google was all over CES 2018 in Las Vegas to highlight Google Assistant and Google Home. In this article we give a summary of what Google Assistant will do for the upcoming year.
Google CloudWhat a Google Cloud Platform client should know about GDPR
In May 2018, the General Data Protection Regulation will be enforceable. In this blog, we explain what this means for your business as a Google Cloud client.
Google CloudGoogle Cloud Products in practice - BigQuery
Every month we explain the practical use of a Google Cloud Product. This month we dig into Google BigQuery and the practible benefits for your business
Google Cloud4 reasons why the Google Cloud is the most sustainable data storage option.
The cloud can be environmentally friendly. However, it's important to choose the right provider. Google used the energy of their data centre as efficient as possible.
Google CloudGoogle Attribution 360 - Measure your whole marketing performance
Blog about Google Attribution 360.