Customer Data Platform
Customer Data PlatformWhat first-party data is, and why it has become a marketing priority
Understand what first-party data is, how it differs from second- and third-party data, and how to collect and activate it with consent.
Customer Data PlatformWhat a data management strategy is, and how to build one that lasts
Learn what a data management strategy is, the core pillars and governance it needs, and a step-by-step way to build one on Google Cloud.
Customer Data PlatformData management system: what it is and how to choose one
Learn about what a data management system is, the parts it brings together, and how to pick one that fits the way your business runs.
Customer Data PlatformData lifecycle management: from ingestion to deletion
Data lifecycle management controls cost, risk, and trust at every stage. Learn the stages and how we automate it on Google Cloud.
Customer Data PlatformEnterprise data warehouse: the backbone of trusted analytics
Stop fragmented reporting. Discover how an enterprise data warehouse on Google Cloud provides a single, trusted source for your data.
AI and Machine LearningWhen did your data platform stop making sense? A governance checklist
Signs that your data platform has outgrown its original design, and the questions worth asking before you start the next sprint.
Customer Data PlatformCustomer 360: Why More Data Fails, But Unified Profiles Succeed
Discover how unified 360 customer profiles enhance decision-making and speed up actions, transforming data into impactful results for your business.
Customer Data PlatformUnify customer data: practical steps for a single view
Stop the noise and start unifying. Learn how to unify customer data on Google Cloud to power reliable AI, loyalty programs, and insights.
Customer Data PlatformCDP Strategy: Why campaign optimisation still takes weeks (and how to fix it)
Learn why campaign optimization often takes weeks and discover CDP strategies to improve marketing performance.
Customer Data PlatformAudience Segmentation: Scaling Performance Without Fragmentation
Scale revenue with advanced audience segmentation that improves activation, real-time performance, and return on ad spend without fragmentation.
Customer Data PlatformReal-Time Personalisation: Where it drives profit and where it creates noise
Real-time personalization is not always the answer. Discover where it lifts conversion in retail and where it just accelerates mistakes.
Customer Data PlatformTurn Your CDP into a Growth Engine
Deliver a personalized and tailored shopping experience in-store and online with a headless customer data platform (CDP).
Customer Data PlatformThe Real CDP Revolution Isn't in Martech Suites, It's in the Cloud
Discover why the real Customer Data Platform (CDP) revolution is happening in the cloud, transforming data management and marketing effectiveness.
Customer Data Platform3 Best Practices: Designing CDP Architectures on Google Cloud
Best practices to design and operate CDP architectures on Google Cloud Platform
Customer Data PlatformHow to Estimate Headless CDP Development Time
Learn how to estimate the development time for a headless Customer Data Platform (CDP) with expert insights and real-world examples from Crystalloids.
Google CloudData lake vs Data Warehouse: A Modern, Unified Approach
Explore the key differences between data lakes and data warehouses. Discover a modern approach using Google Cloud to maximize your data's potential.
Customer Data PlatformHow to Get a Customer 360 Without a Traditional CDP?
Discover how to achieve a customer 360 without a packaged CDP by leveraging the headless approach using APIs, data warehouses, and integration platforms.
Customer Data PlatformHow To Optimize Every Interaction With Next Best Action And CDP
Learn how to leverage your Customer Data Platform (CDP) to drive next best action strategies powered by AI for enhanced customer experiences in real-time.
Customer Data PlatformZero-Party Data: Building Loyalty in the Age of Privacy
Discover how collecting zero-party data can help you build customer loyalty in a world where privacy is a top concern.
Customer Data PlatformReward Smarter: Unlock CloudLoyalty Program by Crystalloids
Unlock the power of CloudLoyalty by Crystalloids on Google Cloud Platform to revolutionize your loyalty program.
Customer Data PlatformWhen Does Your Company Need A CDP?
Identify your need for a CDP (Customer Data Platform) by tackling data fragmentation, boosting marketing efficiency, and improving personalization.
Customer Data PlatformData Mesh vs Data Fabric? Deciding Your Data Strategy
Discover how data mesh empowers domain teams, streamlines data management, and fosters innovation.
Customer Data PlatformHow to activate first party data for advertising
Stay Ahead in Digital Marketing: How First-Party Data is Redefining Advertising in a Third-Party Cookie-Less World. Explore Proven Strategies for Success.
Customer Data PlatformCustomer Data Management (CDM): 10 Essential Ways To Stay Competitive
Learn the best practices for success with customer data management (CDM) and how to simplify data collection for more useful insights.
Customer Data PlatformCDP vs CRM vs DMP: Unveiling the Differences and Benefits
CDP vs CRM vs DMP: Unveiling the Differences and Benefits
Customer Data PlatformHow to Build a Single Customer View That Will Transform Your Marketing
Unlock the power of a Single Customer View (SCV) for data-driven marketing. Learn how to build and implement an SCV with Google Cloud technology
Customer Data PlatformUnlock Your Customer Data: CDP Seminar with Google Cloud
Event recap: Unlock the value of you customer data with a CDP on Google Cloud. Leverage your data with a 360-degree customer view.
Customer Data PlatformPackaged vs Headless CDP: Choosing the Best Fit
In this blog discuss the points necessary in deciding between a headless CDP and a packaged CDP and why we think one might be better than the other.
Customer Data PlatformGoogle Cloud CDP: The Complete Guide to Customer Data Platform
To-date all our clients CDP's remain on Google’s Data Cloud technology. This speaks to the value added to their business by building on Google Cloud.
Google CloudHow Tinyclues and Google Cloud deliver CDP capabilities marketers need
Tinyclues algorithms are designed to detect changes in consumption patterns in real-time. This allows marketers to find the right audiences during any time
Google CloudGet Ahead with Google Recommendations AI
Google Recommendation AI is a fully managed service which can be implemented even if you are not on the Google Cloud Platform.
Google CloudHow to create a customer data model?
Creating a customer data model is one of the 5 foundations for creating a modern data stack. Learn how to use data as a valuable asset that can drive the best possible decision-making for any company.
NewsMaking your life as a marketer easier with MarketingOps
Making your life as a marketer easier with marketingops
Customer Data PlatformBecome a data-driven organisation with DataOps
DataOps is a methodology that helps organisations combine access to information for the employees that consume data and those that provide them.
Google CloudBenefits of a Customer Data Platform (CDP)
A Customer Data Platform connects all applications for transactional and analytical purposes. Here are the benefits a CDP has to offer you.
Customer Data PlatformMaster first-party data for omni-channel excellence
Getting access to all relevant first-party data of quality means collecting and using data in the smartest possible way
Google CloudSegmenting and activating audiences using AI in a Customer Data Platform
The implementation of an AI-based Marketing Engine in a custom-build CDP on Google Cloud Platform.
Google CloudCrystalloids achieves the Google Marketing Analytics Specialization - AGAIN
Google Cloud recently renewed our Partner Specialization for Marketing Analytics.
Customer Data PlatformData Mesh: When To Adopt, What It Offers, And How To Implement It
Discover how data mesh empowers domain teams, streamlines data management, and fosters innovation.
Customer Data PlatformData Driven transformation at FD Media Group
Data strategy, cloud, analytics, and organizational structure are all part of the digital and data-driven transformation of the FD Media Group.
Customer Data PlatformWhat is Data Vault Modelling? (and When to Use It)
Data Vault Modeling: Learn the benefits, use cases, and best practices in data management. Discover how Data Vault can transform your data warehouse.
Customer Data PlatformGoing from use case to customer data platform in 9 steps
Customer data platform usecases: learn how crystalloids works with the customer and comes up with a good use case.
Google CloudHow a SCRUM team builds a customer data platform
A customer data platform takes care of combining and orchestrating all data within and outside of the organization.
Customer Data PlatformHow to Maximize ROI with Conversion Model in Marketing
Learn how conversion model can help optimize marketing campaigns and explore the steps to predict conversion intent.
Customer Data PlatformSetting up of Customer Segmentation Models
Create effective customer segmentation models using clustering algorithms to enhance your marketing strategies and personalize customer interactions.
NewsGetting more from your marketing analytics with Looker building block for GA 360
Use Looker building block for Google Analytics 360 to get more out of your Marketing Analytics.
Customer Data Platform6 steps to save marketing costs by automating customer journeys
Reduce manual labour by automating hundreds of customer journeys. In this article, we present a step-by-step approach to automate, at scale.
Google CloudHow to turn data insights into actions using Google Cloud and Looker
To become data-driven, it is essential to access the data quickly and easily. Discover how Google Cloud and Looker can enable this transition.
Customer Data PlatformCustomer 360 In Action: How To Overcome Barriers To Unified Data
Learn how to overcome legacy system barriers and create a central customer view for marketing success. Explore the key insights and strategies from Crystalloids' presentation at the DDMA Afternoon Update.
Customer Data PlatformTurn your Facebook commerce into a powerful data source
Every brand can take advantage of Facebook commerce. And when combined with cloud, it can work as a powerful data source for your marketing strategy.
Google CloudFrom analysis to actions in seconds with Looker's data platform
Looker allows you to send out data to third-party applications so that you have a complete workflow between data analysis and marketing activation.
Customer Data PlatformCrystalloids and Google talked about advertising workflow automation
By having all relevant first-party data in one place within Google Cloud Platform, you can automate your advertising workflow and increase marketing ROI.
Google CloudWhat is data transformation and why it's vital to your analytics
Data transformation is essential to every business intelligence process, because when data is changed to more readable, the data analysis can be performed faster and with more accuracy than before affecting not only other people's job productivity but overall business decision making.
Customer Data PlatformHow cross-device tracking without customer data platform works
Watch the video to see how cross-device tracking works and how web personalization can help you improve customer experiences.
Customer Data PlatformHow a data-driven approach helps you improve customer experiences
Having all the data in one place can help you find the insights that you could not see before. Discover how a data-driven approach can help you streamline processes and improve customer experiences.
Google CloudHow we helped our client identify 6 million users
Our client's database contained 1 million registered customers and they needed our help to identify the users joining from the web so that they can use this information for further segmentation...
NewsCreate beautiful things with customer data at the DDMA Data Dag 2019
The Data Day is organised by people who, just like you, make beautiful things with customer data every day. You get to look closer in the organisations that are nominated for the Customer Data Award 2019. Crystalloids is supporting this event as a sponsor.
Customer Data PlatformStop collecting, start analysing and become the king of data
How to become a data-powered organisation? Start applying data analytics and improve your business operations.
Customer Data PlatformWhat's New in InsightOS - Share a View, Table or Graph
In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way to meet our customers needs. The new feature of this time is the share a view, table or graph button.
Customer Data PlatformAre you are already meeting the GDPR requirements? Test it here!
Would you like to know to which extent you are meeting the requirements of the GDPR?
Customer Data PlatformEverything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)
It's almost time to comply with the new Data Protection Regulation. Therefore we advice you to start listening to the new podcast about this topic from BNR.
Google CloudGoogle Attribution 360 - Measure your whole marketing performance
Blog about Google Attribution 360.