Insights
Expert insights on trends, our experiences and opinions, events, and more.
Google Cloud4 things to know about GDPR after Brexit
Whether you are doing business with the UK or you have data stored in the UK, here is what you should know about GDPR after Brexit.
NewsWorking at Crystalloids: Our Computer Science Interns
We are happy to have found our three computer science interns who have done a great job at Crystalloids. Here, the software developers talk about their experiences.
NewsMeet Marc: Crystalloids Lead Software Developer (and the longest-serving employee)
Marc has been working with Crystalloids for almost 13 years as a lead software developer. What made him stay this long with the company?
Marketing AnalyticsThe impact of customer lifetime value on your ad spend
Knowing customer lifetime value has an enormous benefit for companies. Using LTV models, the marketing team can stop underperforming campaigns instantly.
AI and Machine LearningArtificial Intelligence - Curse or Blessing?
AI and ML are already part of our daily lives and help us in many situations, but is Artificial Intelligence good or bad?
Google CloudLooker joins Google Cloud and we are proud to be their partner
Looker announced to join Google Cloud and are proud to be partnering with both!
Google CloudHow Google ensures the safety of your data
Nowadays people are worried about the safety of their data with Google. While some already gave up on their right to privacy, others are fighting for it.
Google Cloud3 reasons why your business should transfer to the cloud
This blog depicts the three main advantages of the cloud and why businesses should move their workloads to it. Is the cloud good or bad and should businesses move to it or not? This blog will help you with your decision.
Google CloudGoogle Cloud Platform (GCP) - The ultimate overview
To everyone who is not yet familiar with Google Cloud Platform, we are going to cover the basics in a series of articles to introduce you to GCP. The overview of the Google Cloud Platform will be given in this blog.
Google Cloud5 examples of how Google Cloud helps saving our planet
In times of massive climate change, sustainable business is not only important but necessary. See here 5 examples of how Google Cloud is saving our planet with technology.
Customer Data PlatformCrystalloids and Google talked about advertising workflow automation
By having all relevant first-party data in one place within Google Cloud Platform, you can automate your advertising workflow and increase marketing ROI.
Google CloudNoSQL database explained
Choosing the right database might be difficult. In this article, we explain when to option for NoSQL database.
Google CloudTop 8 announcements from Google Cloud Next 2019
Google Cloud Next 2019 in San Francisco kicked off an announcement Anthos, a unique single platform for hybrid cloud development.
Google CloudGoogle uses artificial intelligence to transform the travel industry
With the recent redesign of Google Hotel and Google Flights booking tool, Google is critically disrupting the online travel industry.
Google CloudBest practices in data management to become customer-centric
Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals explains how they reached this goal by having their Google Cloud built by Crystalloids.
Google CloudBigQuery sandbox lets you explore BQ for free
BigQuery is now available for a free trial at no cost with BigQuery Sandbox. Discover how to get started and what the limitations are.
Google CloudWhat is data transformation and why it's vital to your analytics
Data transformation is essential to every business intelligence process, because when data is changed to more readable, the data analysis can be performed faster and with more accuracy than before affecting not only other people's job productivity but overall business decision making.
Customer Data PlatformHow cross-device tracking without customer data platform works
Watch the video to see how cross-device tracking works and how web personalization can help you improve customer experiences.
AI and Machine LearningBuild machine learning models on BigQuery ML using SQL
Predicting outcomes in keyword searches, detecting objects from images or creating customer segmentation are just a few examples what can be achieved with machine learning. Google BigQuery ML now makes it possible for data analysts to build ML models using SQL.
Customer Data PlatformHow a data-driven approach helps you improve customer experiences
Having all the data in one place can help you find the insights that you could not see before. Discover how a data-driven approach can help you streamline processes and improve customer experiences.
NewsOn BigQuery and machine learning workshop at Oogstonline
Last week we did Google Cloud workshop at Oogstonline to help them learn as much as possible about Google BigQuery and machine learning.
Google CloudHow we helped our client identify 6 million users
Our client's database contained 1 million registered customers and they needed our help to identify the users joining from the web so that they can use this information for further segmentation...
NewsCrystalloids Innovations and Crystalloids announce a merger
Crystalloids BV and Crystalloids Innovations BV jointly announce today that they are merging into one company to become a leading IT organisation focused on Google Cloud Platform and cloud marketing. Operating under the name Crystalloids...
NewsCreate beautiful things with customer data at the DDMA Data Dag 2019
The Data Day is organised by people who, just like you, make beautiful things with customer data every day. You get to look closer in the organisations that are nominated for the Customer Data Award 2019. Crystalloids is supporting this event as a sponsor.
Google CloudHow to choose the right storage solution on Google Cloud
When using Google Cloud Platform for your data, you will need to consider various options for data storage. The best storage and database solutions can be determined by the type of applications and workflows you are running.
News"To be a good software developer you need creativity."
Beata is a software developer at Crystalloids. She moved to the Netherlands five years ago and joined the company in April 2017. We asked her how the typical day of a developer looks like and what it takes to do her job well.
Google CloudNow you can schedule queries directly in BigQuery
Scheduling directly in BigQuery is now possible with a click of a button. No code required.
Customer Data PlatformStop collecting, start analysing and become the king of data
How to become a data-powered organisation? Start applying data analytics and improve your business operations.
AI and Machine LearningWhy you should start using machine learning to grow your business
If you have ever misspelt a word on Google and got a correct result, you have experienced machine learning in practice. It is a hot topic nowadays as businesses start to take advantage of big data and explore new ways to improve their interactions with customers and grow revenue.
Google CloudThese world-known companies chose Google Cloud Platform
Google Cloud Platform is one of the youngest cloud players on the market, but they already managed to establish a good customer track record. Companies such as Spotify, Snapchat and recently also Twitter use GCP's products to run their applications faster than before.
Google CloudFace recognition is 99% accurate
Face recognition is used in various ways from catching criminals to finding lost children or uncovering digital thieves. It also opens new areas for creative marketing. Several advertising campaigns have been launched using this powerful tool to target the audience with the right message.
Google CloudPreparing Your Business for Voice Search
Voice search is changing the way people look for information. It is predicted that within two years, more than a third of all searches will be done via voice assistants. Is your business ready for this change?
Google CloudBigQuery Transfer Service - Importing your data in seconds
Want to use your double click data with BigQuery but no idea how to import it fast and without knowledge of code? The BigQuery Transfer Service makes this possible. The service allows you to easily load your data from different sources like DoubleClick, Youtube and AdWords.
Customer Data PlatformWhat's New in InsightOS - Share a View, Table or Graph
In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way to meet our customers needs. The new feature of this time is the share a view, table or graph button.
Customer Data PlatformAre you are already meeting the GDPR requirements? Test it here!
Would you like to know to which extent you are meeting the requirements of the GDPR?
AI and Machine Learning4 technology trends that are already shaping the future of the travel and tourism sector
The modern customer of the travel industry is digital orientated, and expects a fully personalized and smooth running online experience. Here's a list of the 4 innovation trends that you have to start investing in now.
AI and Machine LearningA matter of trust - Why we are afraid of self driving cars and why we shouldn't be.
A matter of trust - Why we are afraid of machines driving us around, and why we shouldn't.
Google CloudHow can companies consume cloud services in a secure way?
This week McKinsey released an important report called Making a secure transition to the public cloud.
AI and Machine LearningThe rise of the smart home speakers - What can we expect?
With every big tech player involved, what can we expect from the rise of the smart speakers and smart home tech that is being released everywhere?
Google CloudCES 2018 - Google Assistant is everywhere
Google was all over CES 2018 in Las Vegas to highlight Google Assistant and Google Home. In this article we give a summary of what Google Assistant will do for the upcoming year.
Customer Data PlatformEverything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)
It's almost time to comply with the new Data Protection Regulation. Therefore we advice you to start listening to the new podcast about this topic from BNR.
AI and Machine LearningThe 5 most interesting Machine Learning & AI articles of last month
Every month we select the five best articles about machine learning and artificial intelligence. This month was all about looking back and predicting the future
Google CloudWhat a Google Cloud Platform client should know about GDPR
In May 2018, the General Data Protection Regulation will be enforceable. In this blog, we explain what this means for your business as a Google Cloud client.
Google CloudGoogle Cloud Products in practice - BigQuery
Every month we explain the practical use of a Google Cloud Product. This month we dig into Google BigQuery and the practible benefits for your business
Google Cloud4 reasons why the Google Cloud is the most sustainable data storage option.
The cloud can be environmentally friendly. However, it's important to choose the right provider. Google used the energy of their data centre as efficient as possible.
Google CloudGoogle Attribution 360 - Measure your whole marketing performance
Blog about Google Attribution 360.