Insights
Expert insights on trends, our experiences and opinions, events, and more.
Company NewsMeet Jeanne-Marie, Our New Sales Executive
Meet Jeanne-Marie, the newest Sales Executive at Crystalloids, bringing her passion for data-driven solutions.
Customer Data PlatformReward Smarter: Unlock CloudLoyalty Program by Crystalloids
Unlock the power of CloudLoyalty by Crystalloids on Google Cloud Platform to revolutionize your loyalty program.
Customer Data PlatformWhen Does Your Company Need A CDP?
Identify your need for a CDP (Customer Data Platform) by tackling data fragmentation, boosting marketing efficiency, and improving personalization.
Business intelligenceExploring Business Intelligence: Looker vs Tableau vs PowerBI
Discover Business Intelligence tools with our comparison of PowerBI vs Looker vs Tableau. Uncover differences in effectiveness and data analytics.
Marketing AnalyticsValue Based Bidding: The Secret to Smarter, More Profitable Ads
Learn about Value Based Bidding in Google Ads to improve conversion and reduce product returns. Improve ad strategy and ROAS.
Google CloudGoogle Gemini: Setting a New Standard in AI Innovation
Explore the innovative world of Google Gemini: Discover how this advanced AI model excels in understanding text, images, audio, and video.
Company NewsAI and Beyond: Crystalloids' Roadmap for 2024
Crystalloids Outlook for 2024: Advanced Analytics with Large Language Models and Google Integration Services.
Customer Data PlatformData Mesh vs Data Fabric? Deciding Your Data Strategy
Discover how data mesh empowers domain teams, streamlines data management, and fosters innovation.
AI and Machine LearningHow to Navigate the Challenges of AI Implementation in Finance
Discover practical strategies for successful AI implementation in finance. Overcome challenges, improve ROI and embrace best project management practices.
AI and Machine LearningTransforming Financial Services with Generative AI: Solutions You Need to Know
Transforming Financial Services with Generative AI tools including ChatGPT, Google Vertex AI Search & Conversation, and Duet AI.
Customer Data PlatformHow to activate first party data for advertising
Stay Ahead in Digital Marketing: How First-Party Data is Redefining Advertising in a Third-Party Cookie-Less World. Explore Proven Strategies for Success.
AI and Machine LearningInnovative And Practical Generative AI Use Cases In Finance
Explore the Generative AI use cases in finance.Learn how controllers can leverage this tech for efficiency, decision-making, and proactive risk management.
Customer Data PlatformCustomer Data Management (CDM): 10 Essential Ways To Stay Competitive
Learn the best practices for success with customer data management (CDM) and how to simplify data collection for more useful insights.
Company NewsMarketing Analytics Engineer Nora: Crafting Data Science with Passion
At just 23, Nora is on a fascinating journey through the world of data science and analytics. Meet our new marketing analytics engineer.
Company NewsMeet Gintare - Your Marketing Analytics Expert!
Introducing Gintarė, a data-savvy professional who's recently started as a Marketing Analytics Engineer at Crystalloids.
AI and Machine Learning7 Innovative Use Cases for Generative AI in Retail
Discover how generative AI can revolutionize your retail or eCommerce business. Learn about the power of gen AI in customer service and personalization.
Google CloudOvercoming Challenges in Customizing Google Analytics Reports
Customer wanted to include adContent dimension in GA custom reports, namely traffic and transactions tables. Transaction table had a problem.
Customer Data PlatformCDP vs CRM vs DMP: Unveiling the Differences and Benefits
CDP vs CRM vs DMP: Unveiling the Differences and Benefits
Customer Data PlatformHow to Build a Single Customer View That Will Transform Your Marketing
Unlock the power of a Single Customer View (SCV) for data-driven marketing. Learn how to build and implement an SCV with Google Cloud technology
Business intelligenceFrom Data Chaos to Clarity: Looker and Crystalloids in Action
Explore the world of Looker, a powerful business intelligence platform, and discover how it can help you unlock valuable insights from your data.
Business intelligenceDuetAI in Looker: Reimagining Business Intelligence
DuetAI in Looker can help your business make better decisions, improve your operations, and grow your bottom line.
NewsSAP and Google Cloud: Shaping Open Data and AI for Enterprises
SAP and Google Cloud collaboration brings open data and AI to enterprises empowering organizations to accelerate digital transformation.
NewsSalesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM
Salesforce and Google Cloud have teamed up to tap into the incredible power of AI, data, and CRM.
Company NewsEnsuring Information Security: Crystalloids passes ISO 27001 Audit
Discover valuable insights from our latest ISO 27001 external audit, ensuring information security and protecting your business from data breaches.
Business intelligenceTrends in Business Intelligence You Can’t Miss
Explore the latest trends in Business Intelligence, discover how the are revolutionizing data-driven decision-making.
Customer Data PlatformUnlock Your Customer Data: CDP Seminar with Google Cloud
Event recap: Unlock the value of you customer data with a CDP on Google Cloud. Leverage your data with a 360-degree customer view.
Customer Data PlatformPackaged vs Headless CDP: Choosing the Best Fit
In this blog discuss the points necessary in deciding between a headless CDP and a packaged CDP and why we think one might be better than the other.
Google CloudRFM Modelling: The Secret to Personalized Customer Engagement
RFM Modelling uses transactional data and purchasing behavior to group customer data by recency, frequency, and monetary value.
Company NewsBridging the Technical with the Creative
Fascinated by data, engineering and sciences, Ronnie uses his expertise, creatively. Called an inventor by colleagues, he builds custom hardware
NewsMaximize Insights and Growth with a Data Strategy Workshop
Unlock the potential of your data with a robust data strategy to drive business growth and informed decision-making.
Customer Data PlatformGoogle Cloud CDP: The Complete Guide to Customer Data Platform
To-date all our clients CDP's remain on Google’s Data Cloud technology. This speaks to the value added to their business by building on Google Cloud.
Google CloudGroup or Delete: Hashing Product Image Duplicates
An image library can get filled with duplicate images and assets, making it disorganized and cluttered. Image Perceptual Hashing is the answer.
NewsProtecting Security & Assuring Quality with Data Governance
Whether ingesting data or implementing new levels of data access to third-party tools, data governance is always top of mind.
Company NewsLooker Here: Business Intelligence & New Hire
BI tools under the Looker Umbrella now part of Google Cloud and the latest hire for Business Intelligence at Crystalloids
NewsDDMA 16th Annual Customer Data Award
Each year, DDMA receives nominations from organizations and teams that best exemplify authority leaders in the field of the use of customer data.
Google CloudData Cloud Announcements at Google Next ‘22
If you missed Google Cloud Next ‘22 we went ahead and compiled the key highlights related to everything cloud including data analytics, AI, and BI.
NewsHelping Rituals connect Digital, IT, & Marketing
Rituals CTO Bart Mudde and CDO Martijn van der Zee credit their enterprise data management platform and customer loyalty program for digital growth
Company NewsClient Safety: Information Security Management & ISO27001
Uber is in crisis mode after their internal CMS system was hacked. This hack is the latest in cyber security breaches. Data security management is crucial
Google CloudHow Tinyclues and Google Cloud deliver CDP capabilities marketers need
Tinyclues algorithms are designed to detect changes in consumption patterns in real-time. This allows marketers to find the right audiences during any time
Google CloudGet Ahead with Google Recommendations AI
Google Recommendation AI is a fully managed service which can be implemented even if you are not on the Google Cloud Platform.
Google CloudSix tips to pass your Google Cloud Architect exam
Six tips to pass your Google Cloud Architect exam
AI and Machine LearningWhat is MLOps and why is it important?
Bart Marseille explains how MLOps can be implemented to deliver better business results for a prolonged time.
Google CloudHow to create a customer data model?
Creating a customer data model is one of the 5 foundations for creating a modern data stack. Learn how to use data as a valuable asset that can drive the best possible decision-making for any company.
NewsMaking your life as a marketer easier with MarketingOps
Making your life as a marketer easier with marketingops
NewsHow do you achieve the best results with MarketingOps?
his is crucial in the always-on economy where speed and flexibility have become 'must have capabilities'.
Customer Data PlatformBecome a data-driven organisation with DataOps
DataOps is a methodology that helps organisations combine access to information for the employees that consume data and those that provide them.
Google Cloud5 Tips to Pass the Google Cloud Professional Data Engineer Certification exam
To get the Google Cloud Data Engineer Certification you need to be familiar with the technology. Here are 5 tips on how to prepare for the exam.
Google CloudBenefits of a Customer Data Platform (CDP)
A Customer Data Platform connects all applications for transactional and analytical purposes. Here are the benefits a CDP has to offer you.
Customer Data PlatformMaster first-party data for omni-channel excellence
Getting access to all relevant first-party data of quality means collecting and using data in the smartest possible way
Google CloudData Storage Solutions on Google Cloud
Choosing the right storage options is essential to yielding optimal results.
Google CloudSegmenting and activating audiences using AI in a Customer Data Platform
The implementation of an AI-based Marketing Engine in a custom-build CDP on Google Cloud Platform.
Company NewsHave you ever heard about a gift voucher with a twist?
We have raised 2600,- Euro along with the tree foundation and will plant trees ourselves in the spring of 2022!
Google CloudCrystalloids achieves the Google Marketing Analytics Specialization - AGAIN
Google Cloud recently renewed our Partner Specialization for Marketing Analytics.
Company NewsRonnie Bathoorn, the king of the keyboards
Creating your own keyboard is possible. It’s something you can try at home.
Customer Data PlatformData Mesh: When To Adopt, What It Offers, And How To Implement It
Discover how data mesh empowers domain teams, streamlines data management, and fosters innovation.
NewsCrystalloids' new office in Utrecht
We have opened a small yet lovely office in the brand new Spaces location in the heart of Utrecht. We want to be close to our clients and employees. We now have a triangle of offices from Amsterdam to Rotterdam to Utrecht. As soon as it will be allowed you are welcome to join us for a drink or lunch.
Google CloudData Lakes: what are they and how to use them?
What are data lakes and how to use them? Uncover the versatility of these data repositories, navigating structured, unstructured, and semistructured data.
Customer Data PlatformData Driven transformation at FD Media Group
Data strategy, cloud, analytics, and organizational structure are all part of the digital and data-driven transformation of the FD Media Group.
Company NewsOur New Hire: Meliska
We introduce our new colleague Ibrahim who was born in South Africa and works part-time at Crystalloids while pursuing her degree in International Business with a specialization in Marketing and Sales.
Company NewsInnovating on Google Cloud: Introducing Ibrahim Atli
We introduce our new colleague Ibrahim who was born in Turkey and studied machine learning algorithms, data engineering methods, and computer vision problems in his doctoral degrees.
Google CloudHow Diversity Boosts Teamwork And Collaboration At Crystalloids
At the workplace, we see diversity in the way we handle teamwork, deal with customers, handle conflict and it reflects the way we work.
Google CloudGoogle Cloud Premier Partner Status
Crystalloids are Google Premier Partners of Google that demonstrated their skills in the field of client revenue growth.
Customer Data PlatformWhat is Data Vault Modelling? (and When to Use It)
Data Vault Modeling: Learn the benefits, use cases, and best practices in data management. Discover how Data Vault can transform your data warehouse.
Company NewsCrystalloids relocating to new office downtown Amsterdam
Crystalloids relocated to the city center of Amsterdam. The new office is better accessible and has better facilities
Customer Data PlatformGoing from use case to customer data platform in 9 steps
Customer data platform usecases: learn how crystalloids works with the customer and comes up with a good use case.
Google CloudHow a SCRUM team builds a customer data platform
A customer data platform takes care of combining and orchestrating all data within and outside of the organization.
Google CloudShould I bring my data and analytics to Salesforce? 7 Considerations.
Pros and cons of bringing analytics to Salesforce.
Google CloudThe End of Data Silos? How to Unify Your Data Warehouse and Data Lake
How to converge datamesh - lakehouse, datawarehouse, datavault.
Google CloudSeven Partner Expertises on Google Cloud
We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries.
Business intelligenceA modern platform and a SCRUM Agile team to deliver Embedded BI - blog 2
Embedded BI: Managing data governance, access and security can be tough when it comes to embedded bi.How can you set it up in a way it can be easily maintained?
Google CloudGoogle Cloud Dataprep: Speeding up data wrangling
In order to use meaningful data to make wise decisions, data needs to be collected and wrangled. Google Cloud Dataprep helps in this process.
Business intelligenceWhat is Embedded BI and what it will bring
Embedded BI is the integration of dashboards, reports and data visualisation inside an application and helps data usability and decision-making. The information is managed by a Embedded BI platform.
Business intelligenceHow to generate new revenue streams with data insights for customers and partners?
Data monetisation strategy leverages your company’s data to open new revenue opportunities. Every company operates on data, but most companies don't know how to make data monetisation successful
Google CloudMaking Machine Learning easily available with SQL in BigQuery
Machine learning with SQL in BigQuery
Company NewsTinyclues and Crystalloids partnership release
Tinyclues and Crystalloids partner to transform CRM in The Netherlands
Customer Data PlatformHow to Maximize ROI with Conversion Model in Marketing
Learn how conversion model can help optimize marketing campaigns and explore the steps to predict conversion intent.
Google CloudA best practice for collecting and publishing data in Google Cloud Platform in 3 steps
There are several ways to design a cloud-based data analytics solution. In this article, our Developer will share a best practice that can be used as the foundation of your data solution. In addition, it is a solution that only requires Google Cloud components.
NewsPassionate about photography, interview with developer Maarten van den Berg
People with a passion for delivering outstanding work often tend to also be passionate about hobbies and interests. Because they are interested, have a curious mindset and they have a drive to make life worthwhile. In this interview you will get to know Maarten, showing examples of his work and also a piece of advice to become better in photography.
Google CloudThe single constant factor is change: our 10 predictions for 2021
Everything changes doesn’t it? 10 technology and marketing trends to watch: Hyperautomation, Developers growing influence on CIO’s agenda, Security, EU and USA data sharing, user recognition, CDP's etc.
Company NewsIntroducing new hires developer Martin and DevOps engineer Francesco
Introducing new hires developer Martin and DevOps engineer Francesco
Customer Data PlatformSetting up of Customer Segmentation Models
Create effective customer segmentation models using clustering algorithms to enhance your marketing strategies and personalize customer interactions.
NewsGetting more from your marketing analytics with Looker building block for GA 360
Use Looker building block for Google Analytics 360 to get more out of your Marketing Analytics.
NewsMeet Lotte, marketing analytics engineer and Andrei, lead developer
Introducing new employees. Meet Lotte, marketing analytics engineer and Andrei, lead software developer.
Google CloudQuality assurance - How does it work?
The second part of the quality assurance series focuses on describing how the monitoring dataflow works for data stored in Google BigQuery.
Integration ServicesQuality Assurance - How data quality directly affects your business
Quality Assurance - How data quality directly affects your business
Google CloudThe process and best practices of maintenance in Google Cloud
The more visibility and maintenance there is in place, the easier it is to grow, innovate and save costs.
Customer Data Platform6 steps to save marketing costs by automating customer journeys
Reduce manual labour by automating hundreds of customer journeys. In this article, we present a step-by-step approach to automate, at scale.
NewsANWB personalization case nominated for the DDMA Customer Data Award
ANWB personalization case nominated for the DDMA Customer Data Award
Google Cloud5 reasons to adopt DevOps and accelerate software deployment
DevOps helps to optimise the delivery of software and offer everyone within the organisation quality software and data products.
NewsCrystalloids Achieves the Marketing Analytics Partner Specialization
Crystalloids Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program
Google CloudHow to turn data insights into actions using Google Cloud and Looker
To become data-driven, it is essential to access the data quickly and easily. Discover how Google Cloud and Looker can enable this transition.
Google CloudComputer vision: today and tomorrow
Computer vision and Google Vision AI are already changing the way we see the world. What are the use cases today and is the future?
Customer Data PlatformCustomer 360 In Action: How To Overcome Barriers To Unified Data
Learn how to overcome legacy system barriers and create a central customer view for marketing success. Explore the key insights and strategies from Crystalloids' presentation at the DDMA Afternoon Update.
AI and Machine LearningHow machine learning improves search engines
Search engines use different steps to optimise search results. One of the secrets of search engines is Machine Learning.
Google CloudGoogle Cloud Summit 2019 in Amsterdam was all about innovation
Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam.
Customer Data PlatformTurn your Facebook commerce into a powerful data source
Every brand can take advantage of Facebook commerce. And when combined with cloud, it can work as a powerful data source for your marketing strategy.
Google CloudArtificial intelligence dominated the Crystalloids Hackathon
The Hackathon was a great way to challenge Crystalloids tech minds to use Google Cloud artificial intelligence stack in a fun way.
Google CloudFrom analysis to actions in seconds with Looker's data platform
Looker allows you to send out data to third-party applications so that you have a complete workflow between data analysis and marketing activation.