Tom Wamelink

Tom Wamelink

Posts by Tom Wamelink

Customer 360: Why More Data Fails, But Unified Profiles Succeed
Customer tapping phone to payment terminal

Customer 360: Why More Data Fails, But Unified Profiles Succeed

May 12, 2026 5:08:47 PM 3 min read
RFM Modelling: The Secret to Personalized Customer Engagement

RFM Modelling: The Secret to Personalized Customer Engagement

Jan 17, 2023 5:53:01 PM 5 min read
Making Machine Learning easily available with SQL in BigQuery

Making Machine Learning easily available with SQL in BigQuery

May 20, 2021 9:56:03 AM 3 min read
Setting up of Customer Segmentation Models

Setting up of Customer Segmentation Models

Oct 26, 2020 2:07:25 PM 4 min read
Getting more from your marketing analytics with Looker building block for GA 360

Getting more from your marketing analytics with Looker building block for GA 360

Sep 28, 2020 1:31:52 PM 3 min read