AI and Machine LearningBuild vs. Buy in the Age of AI
Explore how AI is changing SaaS replacement decisions and when organisations should buy, build, or own workflows around their data.
Customer Data PlatformThe Real CDP Revolution Isn't in Martech Suites, It's in the Cloud
Discover why the real Customer Data Platform (CDP) revolution is happening in the cloud, transforming data management and marketing effectiveness.
Cloud Foundations5 Business Outcomes You Achieve with a Strong Cloud Foundation
Drive business growth with a solid cloud foundation. Discover the five key outcomes of a well-implemented Cloud Foundation in our latest blog post.
Cloud FoundationsWhat Is a Google Cloud Landing Zone? And Why It Prepares You for Growth
Learn why setting up a Google Cloud Landing Zone is crucial for avoiding security gaps, compliance issues, and cost overruns in your cloud projects.
Google Cloud6 Reasons to Move from Batch to Streaming Analytics
In this blog our CEO Richard Verhoeff is sharing his experiences on the what and how of streaming data analytics to become in control and predictable.
Customer Data Platform3 Best Practices: Designing CDP Architectures on Google Cloud
Best practices to design and operate CDP architectures on Google Cloud Platform
AI and Machine LearningConnecting Legacy Systems to Google Agentspace: A Practical Guide
Learn how to integrate legacy systems with Google Agentspace using Google Application Integration for robust, secure, and reliable AI-driven processes.
AI and Machine LearningAI-Ready Data Is Great, But Your Conversational AI Still Needs Learning
Learn why having AI-ready data isn't enough. Discover how to effectively train your conversational AI for accurate, context-aware business insights.
AI and Machine LearningHow to Set Up Your Conversational AI Agent
Learn how to effectively set up a conversational AI agent to interact directly with your business data for quick and accurate insights.
AI and Machine LearningIs Conversational AI the New Dashboard?
Discover how conversational AI is changes business data exploration by providing instant answers to your specific questions.
Cloud Security OperationsCyber Security Assessment: Protecting More Than Just Data
Cyber Security Assessment: Why It Matters And How It Works, discover more in our article.
Marketing AnalyticsHow to Create the Best Customer Retention Strategy
Discover effective strategies to enhance customer retention and boost long-term growth.
Cloud Security Operations60% More Security Attacks. Is Google SecOps The Answer?
Facing a 60% increase in security attacks? Discover how Google SecOps (Security Operations) enables teams to detect and respond to threats effectively.
Integration ServicesIntegrating Apigee With DevOps: Best Practices for API Management
Discover best practices for integrating Apigee with DevOps to accelerate API management in the cloud. Build and manage API proxies for any use case.
Customer Data PlatformHow to Estimate Headless CDP Development Time
Learn how to estimate the development time for a headless Customer Data Platform (CDP) with expert insights and real-world examples from Crystalloids.
Company NewsUser story mapping - The Secret to Keeping Big Projects on Track
A user story map is a collaborative practice that guides an agile team in the creation of their product backlog.
Company NewsOur Interns: Learning, Growing, and Making an Impact
Crystalloids' successful internship program showcased the impact of talented interns like Boris, Eleonora, and Johnny. Discover their stories!
Customer Data PlatformHow To Optimize Every Interaction With Next Best Action And CDP
Learn how to leverage your Customer Data Platform (CDP) to drive next best action strategies powered by AI for enhanced customer experiences in real-time.
Integration Services6 Powerful Google Application Integration Use Cases
Discover Google application integration use cases for your business to break down data silos and streamline processes.
Customer Data PlatformZero-Party Data: Building Loyalty in the Age of Privacy
Discover how collecting zero-party data can help you build customer loyalty in a world where privacy is a top concern.
Integration ServicesWhat is Google Cloud Application Integration? All you need to know.
Discover Google Cloud's Application Integration, a cutting-edge iPaaS solution streamlining data flow and automating workflows.
Google CloudBigQuery Pricing Mastery: How to Save Up To 70% of Costs
Unlock cost-saving strategies for Google BigQuery pricing mastery. Learn to optimize storage, analyze data efficiently, and drive results.
Company NewsMeet Jeanne-Marie, Our New Sales Executive
Meet Jeanne-Marie, the newest Sales Executive at Crystalloids, bringing her passion for data-driven solutions.
Customer Data PlatformReward Smarter: Unlock CloudLoyalty Program by Crystalloids
Unlock the power of CloudLoyalty by Crystalloids on Google Cloud Platform to revolutionize your loyalty program.
Customer Data PlatformWhen Does Your Company Need A CDP?
Identify your need for a CDP (Customer Data Platform) by tackling data fragmentation, boosting marketing efficiency, and improving personalization.
Marketing AnalyticsValue Based Bidding: The Secret to Smarter, More Profitable Ads
Learn about Value Based Bidding in Google Ads to improve conversion and reduce product returns. Improve ad strategy and ROAS.
Google CloudGoogle Gemini: Setting a New Standard in AI Innovation
Explore the innovative world of Google Gemini: Discover how this advanced AI model excels in understanding text, images, audio, and video.
AI and Machine LearningHow to Navigate the Challenges of AI Implementation in Finance
Discover practical strategies for successful AI implementation in finance. Overcome challenges, improve ROI and embrace best project management practices.
AI and Machine LearningTransforming Financial Services with Generative AI: Solutions You Need to Know
Transforming Financial Services with Generative AI tools including ChatGPT, Google Vertex AI Search & Conversation, and Duet AI.
AI and Machine LearningInnovative And Practical Generative AI Use Cases In Finance
Explore the Generative AI use cases in finance.Learn how controllers can leverage this tech for efficiency, decision-making, and proactive risk management.
Company NewsMarketing Analytics Engineer Nora: Crafting Data Science with Passion
At just 23, Nora is on a fascinating journey through the world of data science and analytics. Meet our new marketing analytics engineer.
Company NewsMeet Gintare - Your Marketing Analytics Expert!
Introducing Gintarė, a data-savvy professional who's recently started as a Marketing Analytics Engineer at Crystalloids.
AI and Machine Learning7 Innovative Use Cases for Generative AI in Retail
Discover how generative AI can revolutionize your retail or eCommerce business. Learn about the power of gen AI in customer service and personalization.
NewsSAP and Google Cloud: Shaping Open Data and AI for Enterprises
SAP and Google Cloud collaboration brings open data and AI to enterprises empowering organizations to accelerate digital transformation.
NewsSalesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM
Salesforce and Google Cloud have teamed up to tap into the incredible power of AI, data, and CRM.
Company NewsEnsuring Information Security: Crystalloids passes ISO 27001 Audit
Discover valuable insights from our latest ISO 27001 external audit, ensuring information security and protecting your business from data breaches.
Customer Data PlatformUnlock Your Customer Data: CDP Seminar with Google Cloud
Event recap: Unlock the value of you customer data with a CDP on Google Cloud. Leverage your data with a 360-degree customer view.
NewsMaximize Insights and Growth with a Data Strategy Workshop
Unlock the potential of your data with a robust data strategy to drive business growth and informed decision-making.
Customer Data PlatformGoogle Cloud CDP: The Complete Guide to Customer Data Platform
To-date all our clients CDP's remain on Google’s Data Cloud technology. This speaks to the value added to their business by building on Google Cloud.
Company NewsLooker Here: Business Intelligence & New Hire
BI tools under the Looker Umbrella now part of Google Cloud and the latest hire for Business Intelligence at Crystalloids
NewsDDMA 16th Annual Customer Data Award
Each year, DDMA receives nominations from organizations and teams that best exemplify authority leaders in the field of the use of customer data.
Google CloudData Cloud Announcements at Google Next ‘22
If you missed Google Cloud Next ‘22 we went ahead and compiled the key highlights related to everything cloud including data analytics, AI, and BI.
Google CloudHow to create a customer data model?
Creating a customer data model is one of the 5 foundations for creating a modern data stack. Learn how to use data as a valuable asset that can drive the best possible decision-making for any company.
NewsHow do you achieve the best results with MarketingOps?
his is crucial in the always-on economy where speed and flexibility have become 'must have capabilities'.
Google CloudBenefits of a Customer Data Platform (CDP)
A Customer Data Platform connects all applications for transactional and analytical purposes. Here are the benefits a CDP has to offer you.
Customer Data PlatformMaster first-party data for omni-channel excellence
Getting access to all relevant first-party data of quality means collecting and using data in the smartest possible way
Google CloudSegmenting and activating audiences using AI in a Customer Data Platform
The implementation of an AI-based Marketing Engine in a custom-build CDP on Google Cloud Platform.
Customer Data PlatformData Mesh: When To Adopt, What It Offers, And How To Implement It
Discover how data mesh empowers domain teams, streamlines data management, and fosters innovation.
Customer Data PlatformData Driven transformation at FD Media Group
Data strategy, cloud, analytics, and organizational structure are all part of the digital and data-driven transformation of the FD Media Group.
Google CloudGoogle Cloud Premier Partner Status
Crystalloids are Google Premier Partners of Google that demonstrated their skills in the field of client revenue growth.
Customer Data PlatformWhat is Data Vault Modelling? (and When to Use It)
Data Vault Modeling: Learn the benefits, use cases, and best practices in data management. Discover how Data Vault can transform your data warehouse.
Google CloudShould I bring my data and analytics to Salesforce? 7 Considerations.
Pros and cons of bringing analytics to Salesforce.
Google CloudThe End of Data Silos? How to Unify Your Data Warehouse and Data Lake
How to converge datamesh - lakehouse, datawarehouse, datavault.
Google CloudSeven Partner Expertises on Google Cloud
We are thrilled to have obtained several particular ‘Partner Expertises’ by demonstrating customer success and solutions. These expertises are categorized in solution areas and vertical industries.
Google CloudGoogle Cloud Dataprep: Speeding up data wrangling
In order to use meaningful data to make wise decisions, data needs to be collected and wrangled. Google Cloud Dataprep helps in this process.
Business intelligenceHow to generate new revenue streams with data insights for customers and partners?
Data monetisation strategy leverages your company’s data to open new revenue opportunities. Every company operates on data, but most companies don't know how to make data monetisation successful
Company NewsTinyclues and Crystalloids partnership release
Tinyclues and Crystalloids partner to transform CRM in The Netherlands
Customer Data PlatformHow to Maximize ROI with Conversion Model in Marketing
Learn how conversion model can help optimize marketing campaigns and explore the steps to predict conversion intent.
Google CloudThe single constant factor is change: our 10 predictions for 2021
Everything changes doesn’t it? 10 technology and marketing trends to watch: Hyperautomation, Developers growing influence on CIO’s agenda, Security, EU and USA data sharing, user recognition, CDP's etc.
Customer Data Platform6 steps to save marketing costs by automating customer journeys
Reduce manual labour by automating hundreds of customer journeys. In this article, we present a step-by-step approach to automate, at scale.
Google CloudHow to turn data insights into actions using Google Cloud and Looker
To become data-driven, it is essential to access the data quickly and easily. Discover how Google Cloud and Looker can enable this transition.
Customer Data PlatformCustomer 360 In Action: How To Overcome Barriers To Unified Data
Learn how to overcome legacy system barriers and create a central customer view for marketing success. Explore the key insights and strategies from Crystalloids' presentation at the DDMA Afternoon Update.
Customer Data PlatformTurn your Facebook commerce into a powerful data source
Every brand can take advantage of Facebook commerce. And when combined with cloud, it can work as a powerful data source for your marketing strategy.
Google CloudFrom analysis to actions in seconds with Looker's data platform
Looker allows you to send out data to third-party applications so that you have a complete workflow between data analysis and marketing activation.
Marketing AnalyticsThe impact of customer lifetime value on your ad spend
Knowing customer lifetime value has an enormous benefit for companies. Using LTV models, the marketing team can stop underperforming campaigns instantly.
Customer Data PlatformCrystalloids and Google talked about advertising workflow automation
By having all relevant first-party data in one place within Google Cloud Platform, you can automate your advertising workflow and increase marketing ROI.
Google CloudTop 8 announcements from Google Cloud Next 2019
Google Cloud Next 2019 in San Francisco kicked off an announcement Anthos, a unique single platform for hybrid cloud development.
Google CloudGoogle uses artificial intelligence to transform the travel industry
With the recent redesign of Google Hotel and Google Flights booking tool, Google is critically disrupting the online travel industry.
Google CloudBest practices in data management to become customer-centric
Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals explains how they reached this goal by having their Google Cloud built by Crystalloids.
Google CloudWhat is data transformation and why it's vital to your analytics
Data transformation is essential to every business intelligence process, because when data is changed to more readable, the data analysis can be performed faster and with more accuracy than before affecting not only other people's job productivity but overall business decision making.
AI and Machine LearningBuild machine learning models on BigQuery ML using SQL
Predicting outcomes in keyword searches, detecting objects from images or creating customer segmentation are just a few examples what can be achieved with machine learning. Google BigQuery ML now makes it possible for data analysts to build ML models using SQL.
Customer Data PlatformStop collecting, start analysing and become the king of data
How to become a data-powered organisation? Start applying data analytics and improve your business operations.
Google CloudThese world-known companies chose Google Cloud Platform
Google Cloud Platform is one of the youngest cloud players on the market, but they already managed to establish a good customer track record. Companies such as Spotify, Snapchat and recently also Twitter use GCP's products to run their applications faster than before.
Google CloudFace recognition is 99% accurate
Face recognition is used in various ways from catching criminals to finding lost children or uncovering digital thieves. It also opens new areas for creative marketing. Several advertising campaigns have been launched using this powerful tool to target the audience with the right message.
Google CloudBigQuery Transfer Service - Importing your data in seconds
Want to use your double click data with BigQuery but no idea how to import it fast and without knowledge of code? The BigQuery Transfer Service makes this possible. The service allows you to easily load your data from different sources like DoubleClick, Youtube and AdWords.
Customer Data PlatformWhat's New in InsightOS - Share a View, Table or Graph
In the blog series What's new in InsightOS we keep our customers, and everyone who's interested updated about InsightOS. We are constantly improving our product in the best possible way to meet our customers needs. The new feature of this time is the share a view, table or graph button.
Customer Data PlatformAre you are already meeting the GDPR requirements? Test it here!
Would you like to know to which extent you are meeting the requirements of the GDPR?
AI and Machine Learning4 technology trends that are already shaping the future of the travel and tourism sector
The modern customer of the travel industry is digital orientated, and expects a fully personalized and smooth running online experience. Here's a list of the 4 innovation trends that you have to start investing in now.
AI and Machine LearningA matter of trust - Why we are afraid of self driving cars and why we shouldn't be.
A matter of trust - Why we are afraid of machines driving us around, and why we shouldn't.
Google CloudHow can companies consume cloud services in a secure way?
This week McKinsey released an important report called Making a secure transition to the public cloud.
AI and Machine LearningThe rise of the smart home speakers - What can we expect?
With every big tech player involved, what can we expect from the rise of the smart speakers and smart home tech that is being released everywhere?
Google CloudCES 2018 - Google Assistant is everywhere
Google was all over CES 2018 in Las Vegas to highlight Google Assistant and Google Home. In this article we give a summary of what Google Assistant will do for the upcoming year.
Customer Data PlatformEverything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)
It's almost time to comply with the new Data Protection Regulation. Therefore we advice you to start listening to the new podcast about this topic from BNR.
AI and Machine LearningThe 5 most interesting Machine Learning & AI articles of last month
Every month we select the five best articles about machine learning and artificial intelligence. This month was all about looking back and predicting the future
Google CloudWhat a Google Cloud Platform client should know about GDPR
In May 2018, the General Data Protection Regulation will be enforceable. In this blog, we explain what this means for your business as a Google Cloud client.
Google CloudGoogle Cloud Products in practice - BigQuery
Every month we explain the practical use of a Google Cloud Product. This month we dig into Google BigQuery and the practible benefits for your business
Google Cloud4 reasons why the Google Cloud is the most sustainable data storage option.
The cloud can be environmentally friendly. However, it's important to choose the right provider. Google used the energy of their data centre as efficient as possible.
Google CloudGoogle Attribution 360 - Measure your whole marketing performance
Blog about Google Attribution 360.