Richard Verhoeff

Richard Verhoeff

Posts by Richard Verhoeff

GCP FinOps: Designing Cost-Efficient Data Platforms That Scale

GCP FinOps: Designing Cost-Efficient Data Platforms That Scale

Jan 19, 2026 8:59:09 AM 2 min read
Data & AI Trends for 2026: Lessons from our Google Cloud Projects
Data & AI Trends for 2026: Lessons from our Google Cloud Projects

Data & AI Trends for 2026: Lessons from our Google Cloud Projects

Dec 16, 2025 10:33:54 AM 6 min read
The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

The Journey to a Unified BI Platform: 5 Moments That Led Us to Looker

Dec 10, 2025 2:31:46 PM 4 min read
The Real Cost of Skipping a Proper Cloud Foundation in GCP

The Real Cost of Skipping a Proper Cloud Foundation in GCP

Nov 20, 2025 4:30:00 PM 2 min read
IAM the Problem: Common Google Cloud Permission Mistakes

IAM the Problem: Common Google Cloud Permission Mistakes

Nov 5, 2025 1:33:31 PM 3 min read
Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Smarter Hiring Starts Here: Inside Our Automated Recruitment Pipeline

Oct 1, 2025 1:10:32 PM 2 min read
The Real CDP Revolution Isn't in Martech Suites, It's in the Cloud

The Real CDP Revolution Isn't in Martech Suites, It's in the Cloud

Oct 1, 2025 9:43:18 AM 4 min read
5 Business Outcomes You Achieve with a Strong Cloud Foundation

5 Business Outcomes You Achieve with a Strong Cloud Foundation

Sep 15, 2025 9:48:36 AM 5 min read
What Is a Google Cloud Landing Zone? And Why It Prepares You for Growth

What Is a Google Cloud Landing Zone? And Why It Prepares You for Growth

Sep 9, 2025 5:52:15 PM 6 min read
6 Reasons to Move from Batch to Streaming Analytics

6 Reasons to Move from Batch to Streaming Analytics

Aug 14, 2025 2:25:51 PM 4 min read
3 Best Practices: Designing CDP Architectures on Google Cloud

3 Best Practices: Designing CDP Architectures on Google Cloud

Aug 5, 2025 4:10:02 PM 7 min read
Connecting Legacy Systems to Google Agentspace: A Practical Guide

Connecting Legacy Systems to Google Agentspace: A Practical Guide

Jul 22, 2025 10:36:41 AM 6 min read
AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

AI-Ready Data Is Great, But Your Conversational AI Still Needs Learning

Apr 14, 2025 9:45:08 AM 4 min read
How to Set Up Your Conversational AI Agent

How to Set Up Your Conversational AI Agent

Apr 10, 2025 9:25:21 AM 4 min read
Is Conversational AI the New Dashboard?

Is Conversational AI the New Dashboard?

Apr 9, 2025 1:07:20 PM 2 min read
Cyber Security Assessment: Protecting More Than Just Data
Cyber Security Assessments: Protecting More Than Just Data

Cyber Security Assessment: Protecting More Than Just Data

Feb 14, 2025 2:52:29 PM 4 min read
How to Create the Best Customer Retention Strategy
The best retention strategy

How to Create the Best Customer Retention Strategy

Jan 30, 2025 4:00:11 PM 5 min read
60% More Security Attacks. Is Google SecOps The Answer?

60% More Security Attacks. Is Google SecOps The Answer?

Jan 28, 2025 1:37:28 PM 3 min read
Integrating Apigee With DevOps: Best Practices for API Management
Integrating Apigee With DevOps: Best Practices for API Management

Integrating Apigee With DevOps: Best Practices for API Management

Nov 28, 2024 11:01:14 AM 3 min read
How To Build Scalable, Resilient API Architectures with Apigee

How To Build Scalable, Resilient API Architectures with Apigee

Nov 25, 2024 2:30:54 PM 4 min read
How to Estimate Headless CDP Development Time
How to Estimate Headless CDP Development Time

How to Estimate Headless CDP Development Time

Nov 18, 2024 4:44:25 PM 4 min read
User story mapping - The Secret to Keeping Big Projects on Track

User story mapping - The Secret to Keeping Big Projects on Track

Nov 11, 2024 2:17:07 PM 4 min read
Our Interns: Learning, Growing, and Making an Impact

Our Interns: Learning, Growing, and Making an Impact

Aug 20, 2024 12:20:45 PM 3 min read
How To Optimize Every Interaction With Next Best Action And CDP
How To Optimize Every Interaction With Next Best Action And CDP

How To Optimize Every Interaction With Next Best Action And CDP

Jul 23, 2024 11:40:49 AM 3 min read
6 Powerful Google Application Integration Use Cases

6 Powerful Google Application Integration Use Cases

Jul 10, 2024 4:02:51 PM 3 min read
Zero-Party Data: Building Loyalty in the Age of Privacy

Zero-Party Data: Building Loyalty in the Age of Privacy

Jul 10, 2024 11:21:47 AM 4 min read
What is Google Cloud Application Integration? All you need to know.

What is Google Cloud Application Integration? All you need to know.

Apr 15, 2024 3:02:28 PM 3 min read
BigQuery Pricing Mastery: How to Save Up To 70% of Costs
BigQuery Pricing & Cost saving

BigQuery Pricing Mastery: How to Save Up To 70% of Costs

Apr 15, 2024 2:01:13 PM 4 min read
Meet Jeanne-Marie, Our New Sales Executive

Meet Jeanne-Marie, Our New Sales Executive

Apr 15, 2024 11:44:50 AM 2 min read
Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Reward Smarter: Unlock CloudLoyalty Program by Crystalloids

Mar 19, 2024 4:34:43 PM 3 min read
Google Bard Becomes Gemini: A New Identity for the Chatbot

Google Bard Becomes Gemini: A New Identity for the Chatbot

Feb 12, 2024 1:13:02 PM 3 min read
Value Based Bidding: The Secret to Smarter, More Profitable Ads

Value Based Bidding: The Secret to Smarter, More Profitable Ads

Jan 29, 2024 10:53:49 AM 6 min read
Google Gemini: Setting a New Standard in AI Innovation
Google Gemini: Setting a New Standard in AI Innovation

Google Gemini: Setting a New Standard in AI Innovation

Jan 22, 2024 1:37:16 PM 5 min read
How to Navigate the Challenges of AI Implementation in Finance
How to Navigate the Challenges of AI Implementation in Finance

How to Navigate the Challenges of AI Implementation in Finance

Dec 5, 2023 10:26:54 AM 4 min read
Transforming Financial Services with Generative AI: Solutions You Need to Know
Transforming Financial Services with Generative AI: Tools You Need to Know

Transforming Financial Services with Generative AI: Solutions You Need to Know

Nov 22, 2023 8:30:00 AM 4 min read
Innovative And Practical Generative AI Use Cases In Finance

Innovative And Practical Generative AI Use Cases In Finance

Nov 13, 2023 1:54:51 PM 4 min read
Marketing Analytics Engineer Nora: Crafting Data Science with Passion

Marketing Analytics Engineer Nora: Crafting Data Science with Passion

Oct 30, 2023 1:04:33 PM 3 min read
Meet Gintare - Your Marketing Analytics Expert!

Meet Gintare - Your Marketing Analytics Expert!

Oct 25, 2023 10:43:36 AM 3 min read
7 Innovative Use Cases for Generative AI in Retail

7 Innovative Use Cases for Generative AI in Retail

Oct 16, 2023 11:06:02 AM 3 min read
SAP and Google Cloud: Shaping Open Data and AI for Enterprises

SAP and Google Cloud: Shaping Open Data and AI for Enterprises

Jun 20, 2023 1:14:11 PM 4 min read
Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

Salesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM

Jun 15, 2023 10:33:00 AM 3 min read
Ensuring Information Security: Crystalloids passes ISO 27001 Audit

Ensuring Information Security: Crystalloids passes ISO 27001 Audit

May 23, 2023 9:24:53 AM 3 min read
Unlock Your Customer Data: CDP Seminar with Google Cloud

Unlock Your Customer Data: CDP Seminar with Google Cloud

Apr 18, 2023 3:05:45 PM 1 min read
Maximize Insights and Growth with a Data Strategy Workshop

Maximize Insights and Growth with a Data Strategy Workshop

Jan 17, 2023 5:40:20 PM 3 min read
Google Cloud CDP: The Complete Guide to Customer Data Platform

Google Cloud CDP: The Complete Guide to Customer Data Platform

Jan 17, 2023 5:38:28 PM 7 min read
A Return from RITUALS: New Hire has Corporate Skills Up His Sleeve

A Return from RITUALS: New Hire has Corporate Skills Up His Sleeve

Dec 13, 2022 6:37:41 PM 4 min read
DDMA 16th Annual Customer Data Award

DDMA 16th Annual Customer Data Award

Nov 14, 2022 5:03:59 PM 2 min read
Looker Here: Business Intelligence & New Hire

Looker Here: Business Intelligence & New Hire

Nov 14, 2022 5:03:18 PM 3 min read
Data Cloud Announcements at Google Next ‘22

Data Cloud Announcements at Google Next ‘22

Nov 14, 2022 5:02:28 PM 3 min read
How to create a customer data model?

How to create a customer data model?

Apr 1, 2022 12:16:09 PM 5 min read
How do you achieve the best results with MarketingOps?

How do you achieve the best results with MarketingOps?

Mar 25, 2022 8:55:45 AM 5 min read
The design of MarketingOps teams

The design of MarketingOps teams

Mar 25, 2022 8:54:48 AM 6 min read
Benefits of a Customer Data Platform (CDP)

Benefits of a Customer Data Platform (CDP)

Feb 4, 2022 10:46:38 AM 7 min read
Master first-party data for omni-channel excellence

Master first-party data for omni-channel excellence

Feb 4, 2022 10:13:55 AM 5 min read
Segmenting and activating audiences using AI in a Customer Data Platform

Segmenting and activating audiences using AI in a Customer Data Platform

Jan 11, 2022 8:47:34 PM 3 min read
Data Mesh: When To Adopt, What It Offers, And How To Implement It

Data Mesh: When To Adopt, What It Offers, And How To Implement It

Dec 22, 2021 1:08:02 PM 9 min read
Data Driven transformation at FD Media Group

Data Driven transformation at FD Media Group

Dec 7, 2021 12:01:33 PM 3 min read
Google Cloud Premier Partner Status

Google Cloud Premier Partner Status

Nov 16, 2021 4:15:20 PM 1 min read
What is Data Vault Modelling? (and When to Use It)

What is Data Vault Modelling? (and When to Use It)

Nov 16, 2021 4:13:48 PM 7 min read
Should I bring my data and analytics to Salesforce? 7 Considerations.

Should I bring my data and analytics to Salesforce? 7 Considerations.

Aug 25, 2021 1:53:20 PM 5 min read
The End of Data Silos? How to Unify Your Data Warehouse and Data Lake

The End of Data Silos? How to Unify Your Data Warehouse and Data Lake

Aug 24, 2021 10:51:04 AM 3 min read
Seven Partner Expertises on Google Cloud

Seven Partner Expertises on Google Cloud

Aug 17, 2021 11:56:07 AM 2 min read
Google Cloud Dataprep: Speeding up data wrangling

Google Cloud Dataprep: Speeding up data wrangling

Jul 13, 2021 3:34:44 PM 3 min read
How to generate new revenue streams with data insights for customers and partners?

How to generate new revenue streams with data insights for customers and partners?

Jul 13, 2021 3:25:00 PM 4 min read
Tinyclues and Crystalloids partnership release

Tinyclues and Crystalloids partnership release

May 20, 2021 9:54:27 AM 3 min read
How to Maximize ROI with Conversion Model in Marketing
How to Maximize ROI with Conversion Model in Marketing

How to Maximize ROI with Conversion Model in Marketing

Apr 8, 2021 1:10:52 PM 7 min read
The single constant factor is change: our 10 predictions for 2021

The single constant factor is change: our 10 predictions for 2021

Dec 17, 2020 9:03:27 AM 6 min read
6 steps to save marketing costs by automating customer journeys

6 steps to save marketing costs by automating customer journeys

Jun 16, 2020 12:27:08 PM 3 min read
How to turn data insights into actions using Google Cloud and Looker
How to turn data insights into actions using Google Cloud and Looker data platform

How to turn data insights into actions using Google Cloud and Looker

Nov 28, 2019 3:36:20 PM 5 min read
Customer 360 In Action: How To Overcome Barriers To Unified Data
Customer 360 In Action: How To Overcome Barriers To Unified Data

Customer 360 In Action: How To Overcome Barriers To Unified Data

Nov 7, 2019 3:13:50 PM 4 min read
Turn your Facebook commerce into a powerful data source
Crystalloids-1

Turn your Facebook commerce into a powerful data source

Sep 27, 2019 3:13:49 PM 3 min read
From analysis to actions in seconds with Looker's data platform
From analysis to actions in seconds with Looker’s data platform

From analysis to actions in seconds with Looker's data platform

Sep 3, 2019 10:01:00 AM 2 min read
The impact of customer lifetime value on your ad spend
The impact of customer lifetime value on your ad spend

The impact of customer lifetime value on your ad spend

Jul 2, 2019 2:22:25 PM 3 min read
Crystalloids and Google talked about advertising workflow automation
Crystalloids and Google talked about advertising workflow automation

Crystalloids and Google talked about advertising workflow automation

May 13, 2019 3:46:41 PM 3 min read
Google uses artificial intelligence to transform the travel industry
How Google uses artificial intelligence to transform the travel industry

Google uses artificial intelligence to transform the travel industry

Apr 5, 2019 2:30:01 PM 5 min read
Best practices in data management to become customer-centric
Best practices in data management to become customer-centric

Best practices in data management to become customer-centric

Apr 2, 2019 1:44:53 PM 2 min read
What is data transformation and why it's vital to your analytics
What is data transformation and why it's vital to your analytics

What is data transformation and why it's vital to your analytics

Mar 1, 2019 11:59:42 AM 3 min read
Build machine learning models on BigQuery ML using SQL
Build machine learning models on BigQuery ML using SQL

Build machine learning models on BigQuery ML using SQL

Feb 14, 2019 3:40:22 PM 2 min read
Stop collecting, start analysing and become the king of data
Stop collecting, start analysing and become the king of data

Stop collecting, start analysing and become the king of data

Sep 18, 2018 11:01:01 AM 2 min read
Ok Google, praat met Rituals Moments
Copy of Google Assistant Dutch (1)

Ok Google, praat met Rituals Moments

Aug 13, 2018 3:58:22 PM 2 min read
These world-known companies chose Google Cloud Platform
Snapchat Spotify

These world-known companies chose Google Cloud Platform

Jul 13, 2018 8:22:26 AM 2 min read
Google Assistant can talk to your hairdresser. And it sounds natural.

Google Assistant can talk to your hairdresser. And it sounds natural.

May 17, 2018 8:55:37 AM 2 min read
Face recognition is 99% accurate
face recognition

Face recognition is 99% accurate

May 14, 2018 3:35:21 PM 2 min read
Tip: Google's Featured Snippets blog

Tip: Google's Featured Snippets blog

Apr 23, 2018 3:09:53 PM 1 min read
BigQuery Transfer Service - Importing your data in seconds
Google BigQuery

BigQuery Transfer Service - Importing your data in seconds

Apr 9, 2018 1:26:32 PM 1 min read
What's New in InsightOS - Show BigQuery Code
insightoslogo

What's New in InsightOS - Show BigQuery Code

Apr 3, 2018 4:12:29 PM 2 min read
What's New in InsightOS - Share a View, Table or Graph

What's New in InsightOS - Share a View, Table or Graph

Mar 30, 2018 1:18:39 PM 1 min read
Are you are already meeting the GDPR requirements? Test it here!
pexels-photo-239898

Are you are already meeting the GDPR requirements? Test it here!

Mar 19, 2018 2:50:13 PM 1 min read
4 technology trends that are already shaping the future of the travel and tourism sector
pexels-photo-297755

4 technology trends that are already shaping the future of the travel and tourism sector

Mar 19, 2018 12:48:07 PM 2 min read
A matter of trust - Why we are afraid of self driving cars and why we shouldn't be.
Selfdriving cars

A matter of trust - Why we are afraid of self driving cars and why we shouldn't be.

Mar 12, 2018 12:50:39 PM 4 min read
How can companies consume cloud services in a secure way?
security-protection-anti-virus-software-60504

How can companies consume cloud services in a secure way?

Mar 4, 2018 5:46:01 PM 2 min read
The rise of the smart home speakers - What can we expect?
Image result for homepod

The rise of the smart home speakers - What can we expect?

Feb 13, 2018 11:53:09 AM 3 min read
CES 2018 - Google Assistant is everywhere
Afbeeldingsresultaat voor google assistant

CES 2018 - Google Assistant is everywhere

Jan 29, 2018 10:40:19 AM 2 min read
Everything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)
Afbeeldingsresultaat voor DE GROTE DATA PODCAST ROADSHOW

Everything about the GDPR in the "De Grote Data Podcast Roadshow" (Dutch BNR Podcast)

Jan 23, 2018 2:04:45 PM 1 min read
The 5 most interesting Machine Learning & AI articles of last month
AI

The 5 most interesting Machine Learning & AI articles of last month

Jan 4, 2018 3:29:01 PM 3 min read
What a Google Cloud Platform client should know about GDPR

What a Google Cloud Platform client should know about GDPR

Nov 15, 2017 11:17:39 AM 3 min read
Google Cloud Products in practice - BigQuery
Google Cloud Products in practice - BigQuery

Google Cloud Products in practice - BigQuery

Nov 2, 2017 12:18:39 PM 3 min read
4 reasons why the Google Cloud is the most sustainable data storage option.

4 reasons why the Google Cloud is the most sustainable data storage option.

Oct 24, 2017 3:54:15 PM 3 min read
Google Attribution 360 - Measure your whole marketing performance

Google Attribution 360 - Measure your whole marketing performance

Oct 18, 2017 11:21:35 AM 2 min read