AI and Machine LearningThe hidden cost of SaaS, what your licence is really buying you
The true cost of enterprise SaaS goes well beyond the licence fee. How to see the full picture before your next renewal.
AI and Machine LearningWhy the build-vs-buy decision is changing and what to ask at your next renewal
AI has shifted the economics of what organisations can build vs buy. A decision framework for evaluating your next SaaS renewal with clear eyes.
Customer Data PlatformWhat first-party data is, and why it has become a marketing priority
Understand what first-party data is, how it differs from second- and third-party data, and how to collect and activate it with consent.
Google CloudWhat a data management framework is, and how to put one to work
Learn what a data management framework is, the core components it covers, the main models like DAMA-DMBOK, and how to put one to work.
Google CloudGoogle Cloud managed services for your data platform
Keep your platform secure and reliable with our Google Cloud managed services. A certified Premier Partner team controls your costs as your data grows.
Google CloudCloud-native development: building software designed for the cloud
Cloud-native development is a way of building and shipping software, not just hosting it. Learn about the practice and how we do it on GCP.
Cloud Security OperationsCloud security explained: protecting your cloud platform
Cloud security is a shared responsibility, not a product. Learn the pillars, the EU compliance reality, and how to secure Google Cloud platforms.
Customer Data PlatformEnterprise data warehouse: the backbone of trusted analytics
Stop fragmented reporting. Discover how an enterprise data warehouse on Google Cloud provides a single, trusted source for your data.
Business intelligenceFrom data chaos to data confidence — what a mature data team looks like
What separates a high-maturity data team from a reactive one — the operational differences, the leading indicators, and what it takes to get there.
AI and Machine LearningWhy AI Budgets Get Approved Before AI Strategies, And What It Costs
AI budgets get approved before the harder question is asked: is the data actually ready? Here's how that sequencing plays out, and what it typically costs to course-correct twelve months in.
Google CloudHybrid cloud governance framework: practical guide to control
Learn how to build a hybrid cloud governance framework on Google Cloud. Gain control over security, costs, and compliance across your environment.
Customer Data PlatformUnify customer data: practical steps for a single view
Stop the noise and start unifying. Learn how to unify customer data on Google Cloud to power reliable AI, loyalty programs, and insights.
Google CloudDigital first business: Building for customers and change
Move beyond the buzzwords. Learn how a digital first business uses a secure Google Cloud foundation to drive reliable, rapid growth.
Customer Data PlatformCDP Strategy: Why campaign optimisation still takes weeks (and how to fix it)
Learn why campaign optimization often takes weeks and discover CDP strategies to improve marketing performance.
Google CloudBigQuery Pricing: Build Smart, Spend Less
Stop overpaying for data analytics. Learn how BigQuery pricing works and find the right model for your organisation’s scalability.
Google CloudLegacy software modernisation: strategies for safer, scalable, and future-ready systems
Stop letting technical debt block your growth. Use legacy software modernisation to build secure, scalable, and resilient IT systems.
Customer Data PlatformAudience Segmentation: Scaling Performance Without Fragmentation
Scale revenue with advanced audience segmentation that improves activation, real-time performance, and return on ad spend without fragmentation.
Customer Data PlatformReal-Time Personalisation: Where it drives profit and where it creates noise
Real-time personalization is not always the answer. Discover where it lifts conversion in retail and where it just accelerates mistakes.
Marketing AnalyticsFirst-Party Data Activation: Turning Q4 Signals into Q1 Revenue
Turn Q4 first-party signals into Q1 revenue by building an activation model that cuts handovers and speeds up campaigns without relying on dashboards.
Marketing AnalyticsHow to Build an Effective Churn Prediction Model
Learn how to utilize predictive churn models to enhance customer retention and drive business growth with actionable insights and proactive strategies.
Integration Services5 Ways To Turn Application Integration Challenges into Opportunities
Transform application integration challenges into growth opportunities with these 5 key strategies. Learn how to leverage modern tools to overcome data silos.
Customer Data PlatformHow to activate first party data for advertising
Stay Ahead in Digital Marketing: How First-Party Data is Redefining Advertising in a Third-Party Cookie-Less World. Explore Proven Strategies for Success.
Google CloudHow Tinyclues and Google Cloud deliver CDP capabilities marketers need
Tinyclues algorithms are designed to detect changes in consumption patterns in real-time. This allows marketers to find the right audiences during any time
Google CloudGet Ahead with Google Recommendations AI
Google Recommendation AI is a fully managed service which can be implemented even if you are not on the Google Cloud Platform.
Google CloudSix tips to pass your Google Cloud Architect exam
Six tips to pass your Google Cloud Architect exam
NewsMaking your life as a marketer easier with MarketingOps
Making your life as a marketer easier with marketingops
Customer Data PlatformBecome a data-driven organisation with DataOps
DataOps is a methodology that helps organisations combine access to information for the employees that consume data and those that provide them.
Google CloudData Storage Solutions on Google Cloud
Choosing the right storage options is essential to yielding optimal results.
Company NewsHave you ever heard about a gift voucher with a twist?
We have raised 2600,- Euro along with the tree foundation and will plant trees ourselves in the spring of 2022!
Google CloudCrystalloids achieves the Google Marketing Analytics Specialization - AGAIN
Google Cloud recently renewed our Partner Specialization for Marketing Analytics.
Company NewsRonnie Bathoorn, the king of the keyboards
Creating your own keyboard is possible. It’s something you can try at home.
NewsCrystalloids' new office in Utrecht
We have opened a small yet lovely office in the brand new Spaces location in the heart of Utrecht. We want to be close to our clients and employees. We now have a triangle of offices from Amsterdam to Rotterdam to Utrecht. As soon as it will be allowed you are welcome to join us for a drink or lunch.
Google CloudData Lakes: what are they and how to use them?
What are data lakes and how to use them? Uncover the versatility of these data repositories, navigating structured, unstructured, and semistructured data.
Company NewsOur New Hire: Meliska
We introduce our new colleague Ibrahim who was born in South Africa and works part-time at Crystalloids while pursuing her degree in International Business with a specialization in Marketing and Sales.
Google CloudHow Diversity Boosts Teamwork And Collaboration At Crystalloids
At the workplace, we see diversity in the way we handle teamwork, deal with customers, handle conflict and it reflects the way we work.
Company NewsCrystalloids relocating to new office downtown Amsterdam
Crystalloids relocated to the city center of Amsterdam. The new office is better accessible and has better facilities
Customer Data PlatformGoing from use case to customer data platform in 9 steps
Customer data platform usecases: learn how crystalloids works with the customer and comes up with a good use case.
Google CloudA best practice for collecting and publishing data in Google Cloud Platform in 3 steps
There are several ways to design a cloud-based data analytics solution. In this article, our Developer will share a best practice that can be used as the foundation of your data solution. In addition, it is a solution that only requires Google Cloud components.
Company NewsIntroducing new hires developer Martin and DevOps engineer Francesco
Introducing new hires developer Martin and DevOps engineer Francesco
Google CloudComputer vision: today and tomorrow
Computer vision and Google Vision AI are already changing the way we see the world. What are the use cases today and is the future?
AI and Machine LearningHow machine learning improves search engines
Search engines use different steps to optimise search results. One of the secrets of search engines is Machine Learning.
Google CloudGoogle Cloud Summit 2019 in Amsterdam was all about innovation
Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam.
NewsWorking at Crystalloids: Our Computer Science Interns
We are happy to have found our three computer science interns who have done a great job at Crystalloids. Here, the software developers talk about their experiences.
AI and Machine LearningArtificial Intelligence - Curse or Blessing?
AI and ML are already part of our daily lives and help us in many situations, but is Artificial Intelligence good or bad?
Google CloudHow Google ensures the safety of your data
Nowadays people are worried about the safety of their data with Google. While some already gave up on their right to privacy, others are fighting for it.
Google Cloud3 reasons why your business should transfer to the cloud
This blog depicts the three main advantages of the cloud and why businesses should move their workloads to it. Is the cloud good or bad and should businesses move to it or not? This blog will help you with your decision.
Google CloudGoogle Cloud Platform (GCP) - The ultimate overview
To everyone who is not yet familiar with Google Cloud Platform, we are going to cover the basics in a series of articles to introduce you to GCP. The overview of the Google Cloud Platform will be given in this blog.
Google Cloud5 examples of how Google Cloud helps saving our planet
In times of massive climate change, sustainable business is not only important but necessary. See here 5 examples of how Google Cloud is saving our planet with technology.
Customer Data PlatformHow a data-driven approach helps you improve customer experiences
Having all the data in one place can help you find the insights that you could not see before. Discover how a data-driven approach can help you streamline processes and improve customer experiences.