2023
AI and Machine LearningHow to Navigate the Challenges of AI Implementation in Finance
Discover practical strategies for successful AI implementation in finance. Overcome challenges, improve ROI and embrace best project management practices.
AI and Machine LearningTransforming Financial Services with Generative AI: Solutions You Need to Know
Transforming Financial Services with Generative AI tools including ChatGPT, Google Vertex AI Search & Conversation, and Duet AI.
Customer Data PlatformHow to activate first party data for advertising
Stay Ahead in Digital Marketing: How First-Party Data is Redefining Advertising in a Third-Party Cookie-Less World. Explore Proven Strategies for Success.
AI and Machine LearningInnovative And Practical Generative AI Use Cases In Finance
Explore the Generative AI use cases in finance.Learn how controllers can leverage this tech for efficiency, decision-making, and proactive risk management.
Customer Data PlatformCustomer Data Management (CDM): 10 Essential Ways To Stay Competitive
Learn the best practices for success with customer data management (CDM) and how to simplify data collection for more useful insights.
Company NewsMarketing Analytics Engineer Nora: Crafting Data Science with Passion
At just 23, Nora is on a fascinating journey through the world of data science and analytics. Meet our new marketing analytics engineer.
Company NewsMeet Gintare - Your Marketing Analytics Expert!
Introducing Gintarė, a data-savvy professional who's recently started as a Marketing Analytics Engineer at Crystalloids.
AI and Machine Learning7 Innovative Use Cases for Generative AI in Retail
Discover how generative AI can revolutionize your retail or eCommerce business. Learn about the power of gen AI in customer service and personalization.
Google CloudOvercoming Challenges in Customizing Google Analytics Reports
Customer wanted to include adContent dimension in GA custom reports, namely traffic and transactions tables. Transaction table had a problem.
Customer Data PlatformCDP vs CRM vs DMP: Unveiling the Differences and Benefits
CDP vs CRM vs DMP: Unveiling the Differences and Benefits
Customer Data PlatformHow to Build a Single Customer View That Will Transform Your Marketing
Unlock the power of a Single Customer View (SCV) for data-driven marketing. Learn how to build and implement an SCV with Google Cloud technology
Business intelligenceFrom Data Chaos to Clarity: Looker and Crystalloids in Action
Explore the world of Looker, a powerful business intelligence platform, and discover how it can help you unlock valuable insights from your data.
Business intelligenceDuetAI in Looker: Reimagining Business Intelligence
DuetAI in Looker can help your business make better decisions, improve your operations, and grow your bottom line.
NewsSAP and Google Cloud: Shaping Open Data and AI for Enterprises
SAP and Google Cloud collaboration brings open data and AI to enterprises empowering organizations to accelerate digital transformation.
NewsSalesforce and Google Cloud Partner to Revolutionize AI, Data, and CRM
Salesforce and Google Cloud have teamed up to tap into the incredible power of AI, data, and CRM.
Company NewsEnsuring Information Security: Crystalloids passes ISO 27001 Audit
Discover valuable insights from our latest ISO 27001 external audit, ensuring information security and protecting your business from data breaches.
Business intelligenceTrends in Business Intelligence You Can’t Miss
Explore the latest trends in Business Intelligence, discover how the are revolutionizing data-driven decision-making.
Customer Data PlatformUnlock Your Customer Data: CDP Seminar with Google Cloud
Event recap: Unlock the value of you customer data with a CDP on Google Cloud. Leverage your data with a 360-degree customer view.
Customer Data PlatformPackaged vs Headless CDP: Choosing the Best Fit
In this blog discuss the points necessary in deciding between a headless CDP and a packaged CDP and why we think one might be better than the other.
Google CloudRFM Modelling: The Secret to Personalized Customer Engagement
RFM Modelling uses transactional data and purchasing behavior to group customer data by recency, frequency, and monetary value.
Company NewsBridging the Technical with the Creative
Fascinated by data, engineering and sciences, Ronnie uses his expertise, creatively. Called an inventor by colleagues, he builds custom hardware
NewsMaximize Insights and Growth with a Data Strategy Workshop
Unlock the potential of your data with a robust data strategy to drive business growth and informed decision-making.
Customer Data PlatformGoogle Cloud CDP: The Complete Guide to Customer Data Platform
To-date all our clients CDP's remain on Google’s Data Cloud technology. This speaks to the value added to their business by building on Google Cloud.