2020
Google CloudThe single constant factor is change: our 10 predictions for 2021
Everything changes doesn’t it? 10 technology and marketing trends to watch: Hyperautomation, Developers growing influence on CIO’s agenda, Security, EU and USA data sharing, user recognition, CDP's etc.
Company NewsIntroducing new hires developer Martin and DevOps engineer Francesco
Introducing new hires developer Martin and DevOps engineer Francesco
Customer Data PlatformSetting up of Customer Segmentation Models
Create effective customer segmentation models using clustering algorithms to enhance your marketing strategies and personalize customer interactions.
NewsGetting more from your marketing analytics with Looker building block for GA 360
Use Looker building block for Google Analytics 360 to get more out of your Marketing Analytics.
NewsMeet Lotte, marketing analytics engineer and Andrei, lead developer
Introducing new employees. Meet Lotte, marketing analytics engineer and Andrei, lead software developer.
Google CloudQuality assurance - How does it work?
The second part of the quality assurance series focuses on describing how the monitoring dataflow works for data stored in Google BigQuery.
Integration ServicesQuality Assurance - How data quality directly affects your business
Quality Assurance - How data quality directly affects your business
Google CloudThe process and best practices of maintenance in Google Cloud
The more visibility and maintenance there is in place, the easier it is to grow, innovate and save costs.
Customer Data Platform6 steps to save marketing costs by automating customer journeys
Reduce manual labour by automating hundreds of customer journeys. In this article, we present a step-by-step approach to automate, at scale.
NewsANWB personalization case nominated for the DDMA Customer Data Award
ANWB personalization case nominated for the DDMA Customer Data Award
Google Cloud5 reasons to adopt DevOps and accelerate software deployment
DevOps helps to optimise the delivery of software and offer everyone within the organisation quality software and data products.
NewsCrystalloids Achieves the Marketing Analytics Partner Specialization
Crystalloids Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program