2019
Google CloudHow to turn data insights into actions using Google Cloud and Looker
To become data-driven, it is essential to access the data quickly and easily. Discover how Google Cloud and Looker can enable this transition.
Google CloudComputer vision: today and tomorrow
Computer vision and Google Vision AI are already changing the way we see the world. What are the use cases today and is the future?
Customer Data PlatformCustomer 360 In Action: How To Overcome Barriers To Unified Data
Learn how to overcome legacy system barriers and create a central customer view for marketing success. Explore the key insights and strategies from Crystalloids' presentation at the DDMA Afternoon Update.
AI and Machine LearningHow machine learning improves search engines
Search engines use different steps to optimise search results. One of the secrets of search engines is Machine Learning.
Google CloudGoogle Cloud Summit 2019 in Amsterdam was all about innovation
Innovations, security, open-source. Those were the topics of the Google Cloud Summit 2019, which we attended last week Friday in Amsterdam.
Customer Data PlatformTurn your Facebook commerce into a powerful data source
Every brand can take advantage of Facebook commerce. And when combined with cloud, it can work as a powerful data source for your marketing strategy.
Google CloudArtificial intelligence dominated the Crystalloids Hackathon
The Hackathon was a great way to challenge Crystalloids tech minds to use Google Cloud artificial intelligence stack in a fun way.
Google CloudFrom analysis to actions in seconds with Looker's data platform
Looker allows you to send out data to third-party applications so that you have a complete workflow between data analysis and marketing activation.
Google Cloud4 things to know about GDPR after Brexit
Whether you are doing business with the UK or you have data stored in the UK, here is what you should know about GDPR after Brexit.
NewsWorking at Crystalloids: Our Computer Science Interns
We are happy to have found our three computer science interns who have done a great job at Crystalloids. Here, the software developers talk about their experiences.
NewsMeet Marc: Crystalloids Lead Software Developer (and the longest-serving employee)
Marc has been working with Crystalloids for almost 13 years as a lead software developer. What made him stay this long with the company?
Marketing AnalyticsThe impact of customer lifetime value on your ad spend
Knowing customer lifetime value has an enormous benefit for companies. Using LTV models, the marketing team can stop underperforming campaigns instantly.
AI and Machine LearningArtificial Intelligence - Curse or Blessing?
AI and ML are already part of our daily lives and help us in many situations, but is Artificial Intelligence good or bad?
Google CloudLooker joins Google Cloud and we are proud to be their partner
Looker announced to join Google Cloud and are proud to be partnering with both!
Google CloudHow Google ensures the safety of your data
Nowadays people are worried about the safety of their data with Google. While some already gave up on their right to privacy, others are fighting for it.
Google Cloud3 reasons why your business should transfer to the cloud
This blog depicts the three main advantages of the cloud and why businesses should move their workloads to it. Is the cloud good or bad and should businesses move to it or not? This blog will help you with your decision.
Google CloudGoogle Cloud Platform (GCP) - The ultimate overview
To everyone who is not yet familiar with Google Cloud Platform, we are going to cover the basics in a series of articles to introduce you to GCP. The overview of the Google Cloud Platform will be given in this blog.
Google Cloud5 examples of how Google Cloud helps saving our planet
In times of massive climate change, sustainable business is not only important but necessary. See here 5 examples of how Google Cloud is saving our planet with technology.
Customer Data PlatformCrystalloids and Google talked about advertising workflow automation
By having all relevant first-party data in one place within Google Cloud Platform, you can automate your advertising workflow and increase marketing ROI.
Google CloudNoSQL database explained
Choosing the right database might be difficult. In this article, we explain when to option for NoSQL database.
Google CloudTop 8 announcements from Google Cloud Next 2019
Google Cloud Next 2019 in San Francisco kicked off an announcement Anthos, a unique single platform for hybrid cloud development.
Google CloudGoogle uses artificial intelligence to transform the travel industry
With the recent redesign of Google Hotel and Google Flights booking tool, Google is critically disrupting the online travel industry.
Google CloudBest practices in data management to become customer-centric
Every company that is willing to become customer-centric needs to get the essential basics in its architecture and data management right. Our client Rituals explains how they reached this goal by having their Google Cloud built by Crystalloids.
Google CloudBigQuery sandbox lets you explore BQ for free
BigQuery is now available for a free trial at no cost with BigQuery Sandbox. Discover how to get started and what the limitations are.
Google CloudWhat is data transformation and why it's vital to your analytics
Data transformation is essential to every business intelligence process, because when data is changed to more readable, the data analysis can be performed faster and with more accuracy than before affecting not only other people's job productivity but overall business decision making.
Customer Data PlatformHow cross-device tracking without customer data platform works
Watch the video to see how cross-device tracking works and how web personalization can help you improve customer experiences.
AI and Machine LearningBuild machine learning models on BigQuery ML using SQL
Predicting outcomes in keyword searches, detecting objects from images or creating customer segmentation are just a few examples what can be achieved with machine learning. Google BigQuery ML now makes it possible for data analysts to build ML models using SQL.
Customer Data PlatformHow a data-driven approach helps you improve customer experiences
Having all the data in one place can help you find the insights that you could not see before. Discover how a data-driven approach can help you streamline processes and improve customer experiences.
NewsOn BigQuery and machine learning workshop at Oogstonline
Last week we did Google Cloud workshop at Oogstonline to help them learn as much as possible about Google BigQuery and machine learning.
Google CloudHow we helped our client identify 6 million users
Our client's database contained 1 million registered customers and they needed our help to identify the users joining from the web so that they can use this information for further segmentation...
NewsCrystalloids Innovations and Crystalloids announce a merger
Crystalloids BV and Crystalloids Innovations BV jointly announce today that they are merging into one company to become a leading IT organisation focused on Google Cloud Platform and cloud marketing. Operating under the name Crystalloids...