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Digital Transformation in eCommerce and Retail

Event: Data-Driven Transformation in Retail and eCommerce

Five leading retail, e-commerce and technology companies sharing their journey to mastering the customer experience and driving value from data

IMPORTANT UPDATE: Following the safety measures around the spread of the coronavirus (COVID-19) we are postponing this event to June 2020.
Wednesday, 01 April 2020
09:00 - 13:00

Registration on hold

Due to the growing concerns and travel restrictions around the coronavirus (COVID-19) we have decided to postpone this event to June 2020.

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What is it about:

The international retail and eCommerce markets are facing many challenges. The competition is tough and new entrances to the market add increasing pressure to existing business and business models. The digital revolution changes buying behaviour and the consumers are demanding a frictionless experience. These new requirements are demanding real-time insights, enhance predictability for the business and integrations of applications to support activities in realtime.

Google Cloud provides a Platform as a Service and the infrastructure with integrated products that supports CI/CD. With the right marketing and data strategy, predictive insights and marketing communications, the market demands can be met. Google Cloud is focusing on the retail and eCommerce markets with tailored solutions.

Get insights into:

  • How to create a personalized customer journey
  • The creations of deep customer understanding to lift the business value from data
  • The architecture to achieve real-time integration of all applications to support both the customer and business journeys
  • The way to get a truthful 360 view on customers and transactions
  • How to transform the customer relationship of classical wholesale food services from physical to digital
  • A hands-on approach to the data-driven translation of marketing strategy to marketing communication
  • How to reduce costs and maintenance
Digital Transformation in eCommerce and Retail
Digital Transformation in eCommerce and Retail
Digital Transformation in eCommerce and Retail

Wednesday, 01 April 2020


09:00 - 09:20          GOOGLE CLOUD for Retail: it is not a requirement, it is a race

09:20 - 09:50          METRO HOSPITALITY.digital: The retail challenge. Changing, disrupted markets calls for new loyalty strategies

09:50 - 10:10          DATALOGUE: The data-driven translation of marketing strategy to personalized communications

10:10 - 10:25          Coffee break

10:25 - 11:00          BODY & FIT: Building robust eCommerce on a single set of data 

11:00 - 11:20          CRYSTALLOIDS: The Customer Data Platform to support integrated commerce

11:20 - 11:50          Panel discussion: CRYSTALLOIDS | DATALOGUE | METRO HOSPITALITY.digital | BODY & FIT

11:50 -12:30           Lunch


How to get to the venue