The international retail and eCommerce markets are facing many challenges. The competition is tough and new entrances to the market add increasing pressure to existing business and business models. The digital revolution changes buying behaviour and the consumers are demanding a frictionless experience. These new requirements are demanding real-time insights, enhance predictability for the business and integrations of applications to support activities in realtime.
Google Cloud provides a Platform as a Service and the infrastructure with integrated products that supports CI/CD. With the right marketing and data strategy, predictive insights and marketing communications, the market demands can be met. Google Cloud is focusing on the retail and eCommerce markets with tailored solutions.
09:00 - 09:20 GOOGLE CLOUD for Retail: it is not a requirement, it is a race
09:20 - 09:50 METRO HOSPITALITY.digital: The retail challenge. Changing, disrupted markets calls for new loyalty strategies
09:50 - 10:10 DATALOGUE: The data-driven translation of marketing strategy to personalized communications
10:10 - 10:25 Coffee break
10:25 - 11:00 BODY & FIT: Building robust eCommerce on a single set of data
11:00 - 11:20 CRYSTALLOIDS: The Customer Data Platform to support integrated commerce
11:20 - 11:50 Panel discussion: CRYSTALLOIDS | DATALOGUE | METRO HOSPITALITY.digital | BODY & FIT
11:50 -12:30 Lunch