The Audit Result
Our approach to the client’s CDP assessment was guided by Gartner's Buy-Own-Advocate framework for the customer journey. The client's capabilities of data collection, data unification, predictive analytics, personalization and activation, and the technical stack were analyzed during the audit.
Based on the audit, the client is now aware of a number of recommendations for the technical implementation of GCP and further development of the CDP that we have identified. The recommendations were presented in the following sections, namely nice to have and must have categories for easier decision making and prioritizing for the client.
Must have recommendations for the client:
- Security Posture
- CI/CD enhancements
- Monitoring and Alerting
- Data and Metadata management
- Data Quality monitoring
- Machine Learning Operations
Nice to have recommendations for the client:
- Cost Management
- Coding Recommendations
You might want to be sure you are on the right track with your customer data platform. An external assessment of the platform brings you essential insights you need to move your business and technology forward. Crystalloids offers you a CDP assessment of the current implementation and an assessment of your business needs for supporting digital marketing and activation.