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Intergamma is the franchise organization that operates the GAMMA and KARWEI retail formulas, with a total of approximately 360 DIY stores in the Netherlands and Belgium. With its formulas, Intergamma has been the undisputed market leader in the DIY market in the Benelux for many years. Intergamma, with its approximately 320 employees in Leusden and more than 80 employees in Antwerp, aims to maintain and further expand this leading position.
In addition to the DIY and construction product range, Intergamma provides its franchisees with a complete range of professional services, such as assortment composition, store construction, marketing communication, training, logistics, and automation.
JESSICA LANGENBERG, Customer Engagement Manager Intergamma
“With the new dashboards and tables, we are not only able to share customer insights with different departments and stakeholders in an understandable way, we also have the ability to use this as a foundation to create new insights and analysis ourselves. The collaboration gave us a lot of new knowledge and understanding of our own database and a new way of working, with the experience of Crystalloids as a guide to help us scope our demands.”
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