Project:  Crystallizing Website Visitors with specific interests

A market leader in leisure facilities needed insight in how to attract customers via their website for periods with low occupation rates. Our Customer asked Crystalloids to conduct a pilot to identify website visitors that would book specifically these low occupation periods.

Crystalloids implemented a decision list model using PASW Modeler (former SPSS Clementine) to identify visitors with interest in these periods based on their web behavior and history. We also performed text mining on search keywords used in online search engines. The visitor analysis showed that a significant part of all visitors could be identified by their web behavior and that customers for these periods were booking with a specific action. Furthermore we advised how to score web visitors in real-time using SPSS Interaction Builder.

This solution enabled our customer to identify their web visitors, score these visitors in real-time and to make them the right offer for periods with low occupation rates.

Branche: Leisure
Based in: The Netherlands
Company Size: 10000+ FTE (in 2009)


Project: Implementing Web Data Analysis and Management

A market leader in leisure facilities experienced problems analyzing and managing the large flood of web data and was unable to draw the right actionable conclusions from it. The Customer asked Crystalloids to arrange their web data and to implement Google Analytics.

We implemented and manage several Google Analytics accounts in the Customer’s own Content Management System and set up a campaign tracking procedure. We arranged their web data logging and extraction, transformation and loading of the data to the dimensional model in their data warehouse, including the data from Google Analytics.

Furthermore, on a regular basis we analyze and report both on Google Analytics and the Customer`s own data warehouse. Crystalloids also advice on the strategy for the customer`s website. This solution enables our customer to effectively exploit their website.

Branche: Leisure
Based in: The Netherlands
Company Size: 10000+ FTE (in 2009)


Project:  Optimizing Website

A market leader in leisure facilities wanted to increase the conversion of their website and their online campaigns and satisfaction of their customers. The customer asked Crystalloids to assist the customer optimizing their website.

Crystalloids assisted in creating tests to select the best web pages, so called A/B-tests. This involved advice on what to test, implement javascripts in their Contact Management System and report on the results from the tests. Crystalloids was also asked to give advice on suitable tooling for website optimization. Our advice enables our customer to optimize the conversion of the main web pages of several online campaigns.

Branche: Leisure
Based in: The Netherlands
Company Size: 10000+ FTE (in 2009)


Project:  Implementing Website Operations Monitoring

A market leader in leisure facilities had chosen several tools to monitor the operation and performance of their website. Our Customer asked Crystalloids to set up a system to alert them when critical parts of their website went down and to manage errors in their Content Management System (CMS).

Crystalloids implemented a monitoring system to monitor the customer’s website using the Ruby programming language with the Watir package. The system visits the website regularly and sends email alerts to their employees when certain parts of the website went down. Furthermore, we adviced the Customer to fix several bugs, deploy and test new features and upgrades of their CMS. We also solved several CMS publishing problems.

This solution enabled our customer to act immediately to get critical parts of the website back online and to use their CMS to the fullest extent.

Branche: Leisure
Based in: The Netherlands
Company Size: 10000+ FTE (in 2009)