Standard Reporting will answer predefined historical questions for predefined user groups: “What was our total revenue in the last business week?” or “What are our total costs per division?”.

Querying and Slicing and Dicing facilitates specific users to dive into historical details which can answer questions like: “I see in the Standard Report that our total revenue in the last business week is lower than last year’s business week; which 10 divisions contribute most to these lower revenues?”.

Ad-hoc Reporting facilitates advanced users to answer historical ad-hoc questions like: “Which products are sold best in this specific period and this specific region?” or “The conversion on this campaign is lower than expected; how is this compared to these specific campaigns?”.

Dashboards and Alerts can answer pre-defined actual questions like: “How many callers are waiting in our call center?” or “How many visitors are currently active on our website?” or “What is our actual revenue from our stores so far today?”.