Statistical Analysis facilitates advanced users to answer detailed statistical questions like hypothesis: “What is the chance that when the subject performs Action A that it will also perform Action B?”.

Forecasting facilitates advanced users to calculate trends and forecasts: “Given our sales volume for Product A from the last four years what can we expect for the coming year?”.

Predictive Analytics facilitates advanced users to predict future events and impending risks: “Given these specific campaigns we run last year which customers are expected to respond to this new campaign?”  or “Given the fraudulent claims we have stored in our claim handling system what specific characteristics have new claims with a high chance on fraud?”.

Optimization facilitates business users to choose from specific scenarios of all possibilities calculated using Predictive Analytics: “Given all predicted outcomes of all campaigns in the year to come what is the best allocation of our resources to these campaigns so we can maximize our expected profit while adhering to our corporate constraints?”.