Crystalloids assists organizations in their interaction with customers by adding intelligence to their marketing automation processes by means of data and technology.
Crystalloids was originally founded with the “idea” to predict the best business decisions through analyses of fact-based information. Today that is still what we stand for. With a solid foundation of knowledge of predictive analytics and applications, including the implementation, integration and application of several toolings, we started providing clients with new insights about their customers for their marketing en risk management departments.
Today’s organizations require more information to drive their business than just historical information. Information about future events and impending risks are much more valuable. With this need in mind a new organizational paradigm emerged called the predictive enterprise. A predictive enterprise is an organization that directs, automates and optimizes business decisions by integrating advanced analytics into its existing operations to improve bottom-line results and sustainability.
Crystalloids assists organizations that are moving towards the predictive enterprise by crystallizing, implementing and optimizing their customer intelligence, web intelligence and risk intelligence solutions.
In our short existence we have managed to build up a respectable portfolio of references served directly or through one of our strategic partners. Our customers are in verticals like retail, leisure, media, telco, finance and insurance and are located mainly in Europe.