In customer intelligence customers are key and all actions are aimed at improving the return on marketing investments. Advanced Analytics enable the business to determine what proposition should be made to which customers at what time through which channel. The customer knowledge can be used for cross-sell, up-sell and deep-sell as well as for acquisition and retention.
In web intelligence the online channel is key and all actions are aimed at optimizing website traffic and conversion. Advanced analytics enable the business to recognize visitors and discover their interest. The customer knowledge can be used to personalize the online offerings to improve the volume and quality of traffic to websites and increase web conversion.
In risk intelligence organizational risks are key and all actions are aimed at reducing losses due to fraud and credit. Advanced analytics enable the business to define high risk and low risk customers. The customer knowledge that is gained can be used to recognize fraudulent transactions and claims, false and high risk credit card applications.
Implementing an aCRM environment
Need to professionalize your data-driven marketing activities as soon as possible? Connect multiple data sources and set up a new aCRM environment where (historical) customer data can be recorded. The database marketeers of Consumentenbond have optimized and automated their data analysis, selections and reporting.
Implementing next best offers in Ziggo’s call center
Generate additional sales through the call center. By connecting all valuable customer information with Ziggo's product portfolio realtime the call center is more effecient and proposes relevant offers. Crystalloids implemented a solution which can do just that.
Staples’ campaign management & analytical environment
Increasing the marketing return on investment and sales through inspired selling. Through SAS Marketing Automation Staples is now able to prospect more customers, to create multi-channel campaigns and to improve overall campaign conversion rates.
We are financially healthy according to Graydon.
Check our financial status at Open Companies.
Our client TCS (Touring Club Suisse) is the winner of the Aprimo APEX Award for her achievement in Integrated Marketing Management.
http://blog.aprimo.com/2013-marketing-apex-award-winners
Read more about our projects
Our first installation of SAS Visual Analytics at our customer Bigpoint has succeeded!
The software runs on a cluster of 4 Linux servers with Hadoop as underlying Big Data solution. As the tests were passed the installation is now finished. The duration was just 6 days.
Next step is to arrange the datastreams and to design the reports.
SAS Visual Analytics gives a fast and visual insight in data. Check it out here.
Softwareleverancier van analytics oplossingen, SAS, heeft zijn Customer Intelligence aanbod vernieuwd. De partij wil markteers de mogelijkheid bieden om vanuit één platform de complete marketingcampagnes te kunnen plannen, creëren en uitvoeren. Lees verder......
